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Customer Relationship Management: Measuring and Managing Customer Satisfaction

An Interactive 5-Day Training Course

Customer Relationship Management:
Measuring and Managing Customer Satisfaction

Creating Value through Customer-Centric Strategies and ISO 9001 Excellence

NASBA

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Course Summary

This Customer Relationship Management: Measuring and Managing Customer Satisfaction training course is designed to equip professionals with the tools and insights needed to transform customer interactions into lasting relationships. In today’s hyper-connected, always-on digital world, traditional customer service is no longer enough. Organisations must deliver exceptional customer experiences and measure satisfaction to stay competitive and relevant.

This GLOMACS training course combines strategic relationship management with ISO 9001 quality standards to help participants build customer-centric cultures, improve service delivery, and create sustainable value. Delegates will explore behavioural economics, customer profiling, communication strategies, and quality management principles to enhance customer satisfaction and loyalty.

This training course will highlight:

• How to build world-class customer experiences
• The strategic importance of customer satisfaction measurement
• Tools for profiling and segmenting customers effectively
• ISO 9001 principles for quality and service excellence
• Techniques for handling complaints and service recovery

Course Outline
Day 1

Understanding Customer Value and Experience

  • Defining quality and customer value
  • Behavioural economics in customer decisions
  • Emotional drivers of customer behaviour
  • The irrational purchaser and decision-making
  • Customer expectations and experience mapping
  • The “Values Iceberg” model
  • Active listening and questioning techniques
  • Identifying communication barriers     
Day 2

Tools for Value Creation and ISO Principles

  • Forensic questioning and survey design
  • Communicating value across channels
  • ISO 9001 principles and structure
  • Total Quality Management (TQM) overview
  • Deming’s 14 Points and ISO 9001 integration
  • Traditional vs. modern management approaches
  • Case studies on ISO-driven service excellence
  • Creating employee buy-in for quality systems 
Day 3

Customer Profiling and Satisfaction Measurement

  • Market segmentation and customer personae
  • Account classification and lifetime value
  • Measuring customer satisfaction
  • Designing satisfaction surveys
  • Empowering employees for better service
  • Going beyond expectations
  • Attitude and service excellence
  • Monitoring and analysing feedback 
Day 4

Service Recovery and Conflict Resolution

  • Encouraging and managing customer complaints
  • Social media’s impact on service recovery
  • Conflict resolution and emotional management
  • Strategies for calming upset customers
  • Handling difficult situations professionally
  • Persuasive dialogue and value propositions
  • Building brand credibility through recovery
  • Supervisor’s role in service excellence 
Day 5

Strategic Planning and Continuous Improvement

  • Competitor and situational analysis
  • Customer research and feedback tools
  • Plan-Do-Check-Act methodology
  • Internal audit processes and SMART goals
  • Developing a sustainable service plan
  • ISO 9001 action planning
  • Tools and checklists for long-term success
  • Summary and course wrap-up 
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
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NASBA

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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