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Customer Experience Management

An Interactive 5-Day Training Course

Customer Experience Management

Unlock Loyalty & Growth: Master the Art of Customer Experience Management

NASBA
Classroom Schedule
Date Venue Fees
29 Jun - 03 Jul 2026 London $ 5,950
10 - 14 Aug 2026 Amsterdam $ 5,950
31 Aug - 04 Sep 2026 Dubai $ 5,950
19 - 23 Oct 2026 London $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
19 - 23 Apr 2027 Dubai $ 5,950
28 Jun - 02 Jul 2027 London $ 5,950
09 - 13 Aug 2027 Amsterdam $ 5,950
30 Aug - 03 Sep 2027 Dubai $ 5,950
18 - 22 Oct 2027 London $ 5,950
27 - 31 Dec 2027 London $ 5,950
Online Schedule
Date Venue Fees
19 - 23 Oct 2026 Online $ 4,950
19 - 23 Apr 2027 Online $ 4,950
18 - 22 Oct 2027 Online $ 4,950

Course Summary

Delivering exceptional customer experiences has become a key differentiator for organisations seeking to build loyalty and drive sustainable growth. This training course focuses on developing a comprehensive understanding of customer needs, behaviours, and expectations, enabling professionals to design and implement effective experience strategies. The Customer Experience Management training course provides practical insight into how organisations can align customer-centric initiatives with business objectives to enhance satisfaction, retention, and brand value.

Participants will explore how to analyse customer data, map journeys, and apply performance metrics to continuously improve experience outcomes. Emphasis is placed on building a customer-focused culture and leveraging insights to create meaningful interactions across all touchpoints. The Customer Experience Management training course equips professionals with the knowledge and skills required to deliver measurable improvements in customer engagement and organisational performance.

Skills & Competencies

From this Customer Experience Management training course, participants will develop the following key skills and competencies:

  • Customer journey mapping expertise
  • Customer-centric strategy development
  • Data-driven CX decision-making
  • Customer insights and analytics capability
  • Performance measurement and KPI tracking
  • Customer engagement and communication skills

Key Learning Outcomes

At the end of Customer Experience Management training course, you will learn to:

  • Define and apply core customer experience management concepts.
  • Analyse customer needs and align strategies with business goals.
  • Design and optimise customer journeys across touchpoints.
  • Use customer research methods to generate actionable insights.
  • Measure and improve customer experience using key performance metrics.

How You Will Learn

Participants will explore customer experience principles through structured learning, practical frameworks, and guided discussions. The training course focuses on applying customer-centric strategies, analysing customer insights, and developing approaches that enhance engagement, loyalty, and organisational performance.

Who should Attend?

This training course is designed for professionals responsible for improving customer experience, engagement, and service delivery across organisational functions. It supports those seeking to strengthen customer-centric strategies and enhance business performance.

This Customer Experience Management training course is suitable to a wide range of professionals but will greatly benefit:

  • Customer Service Professionals
  • Sales and Marketing Professionals
  • Product Managers
  • Customer Experience Managers
  • Operations and Business Leaders
Course Outline
Day 1 to Day 5
  • Fundamentals of customer experience management
  • The power of customer-centricity and its impact on business success
  • Understanding customer needs, wants, and expectations
  • Research and strategy for customer experience
  • Analysing customer data to identify trends and insights
  • Building a customer-centric strategy aligned with business goals
  • Setting CX metrics and KPIs for measuring success
  • Designing and implementing exceptional customer journeys
  • Leveraging technology and automation to personalise and optimise journeys
  • Communication and customer engagement strategies
  • Measuring and improving customer experience
  • Key CX metrics and KPIs: Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES)
  • Analysing CX data and identifying areas for improvement
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Customer Service
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this in-house training course allows organisations to align customer experience strategies with internal processes, customer profiles, and strategic priorities. Customisation ensures that teams focus on real customer challenges, enabling improved engagement, stronger relationships, and measurable business outcomes.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Customer Experience Management training course:

  • Improved customer satisfaction and loyalty
  • Stronger customer-centric organisational culture
  • Enhanced customer journey optimisation
  • Better data-driven decision-making capability
  • Increased customer retention and engagement
  • Measurable business growth through CX
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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