An Interactive 5-Day Training Course
Customer Relationship Management
Developing Customer Relations Strategy
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website of GLOMACS International
| Date | Venue | Fees | |
|---|---|---|---|
| 01 - 05 Jun 2026 | Dubai - UAE | $ 5,950 | |
| 14 - 18 Sep 2026 | London - UK | $ 5,950 | |
| 16 - 20 Nov 2026 | Dubai - UAE | $ 5,950 | |
| 31 May - 04 Jun 2027 | Dubai - UAE | $ 5,950 | |
| 13 - 17 Sep 2027 | London - UK | $ 5,950 | |
| 15 - 19 Nov 2027 | Dubai - UAE | $ 5,950 | |
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Online Schedule
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| Date | Venue | Fees | |
| 14 - 18 Sep 2026 | Online | $ 4,950 | |
| 13 - 17 Sep 2027 | Online | $ 4,950 | |
Customer expectations have fundamentally changed due to digital disruption, social platforms, and real-time comparison tools, making traditional customer service models outdated. Organisations must now move beyond transactional interactions and focus on delivering emotionally engaging, personalised, and memorable experiences. This shift requires a deep understanding of customer behaviour, value perception, and relationship-driven engagement strategies. The Customer Relationship Management training course equips professionals with modern approaches to building and sustaining competitive advantage through exceptional customer experiences.
Success in today’s market depends on creating meaningful dialogues rather than one-way communication, where customers feel understood, valued, and connected to the brand. Organisations must design systems that consistently deliver personalised value while adapting to rapidly evolving expectations. The Customer Relationship Management training course takes organisations from Good to Great by transforming customer engagement into world-class experiences. It also enables professionals to rethink value creation through behavioural insights, emotional drivers, and advanced engagement models that shape long-term loyalty and advocacy.
From this Customer Relationship Management training course, participants will develop below key skills and competencies:
At the end of Customer Relationship Management training course, you will learn to:
Learning is based on practical exploration of modern customer behaviour, engagement psychology, and value creation principles. Participants develop skills through structured analysis of real-world customer scenarios and evolving market dynamics. Emphasis is placed on applying tools that strengthen communication, segmentation, and experience design to improve customer relationships and business outcomes.
This Customer Relationship Management training course is suitable to a wide range of professionals but will greatly benefit:
This day explores how value and quality are perceived differently by customers in modern markets. Participants examine behavioural drivers and irrational buying patterns that influence decisions. The topics covered will include:
This day focuses on developing practical communication and persuasion skills to create customer value. Participants explore tools for understanding customer needs and influencing outcomes. The topics covered will include:
This day develops segmentation and profiling capabilities to better understand different customer groups. Participants learn how to create tailored engagement strategies. The topics covered will include:
This day focuses on converting value creation into measurable business outcomes. Participants explore persuasion, negotiation, and social engagement techniques. The topics covered will include:
This day integrates all learning into a structured customer service improvement plan. Participants focus on analysis, strategy, and implementation tools. The topics covered will include:
Customising this training course enables organisations to align customer experience strategies with internal branding, service standards, and market positioning. In-house delivery ensures teams work on real customer challenges, strengthening engagement consistency and improving the overall quality of customer relationships across all touchpoints.
Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.
Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.
Official Saudi Arabian division of GLOMACS with established global credibility.
Internationally benchmarked training courses aligned with professional best practices.
Trusted by professionals and institutions across public and private sectors.
Training courses delivered within Saudi Arabia and across international locations.
Organisations & Professionals in KSA will have the following additional benefits from this Customer Relationship Management training course:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.
For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars
If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.
For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
