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Customer Focused Management

An Interactive 5-Day Training Course

Customer Focused Management

Value Creation and Capture Strategies for the Digital Age

NASBA
Classroom Schedule
Date Venue Fees
22 - 26 Jun 2026 Dubai $ 5,950
27 - 31 Jul 2026 Dubai $ 5,950
02 - 06 Nov 2026 London $ 5,950
14 - 18 Dec 2026 Riyadh $ 5,950
21 - 25 Jun 2027 Dubai $ 5,950
26 - 30 Jul 2027 Dubai $ 5,950
01 - 05 Nov 2027 London $ 5,950
13 - 17 Dec 2027 Riyadh $ 5,950
Online Schedule
Date Venue Fees
22 - 26 Jun 2026 Online $ 4,950
02 - 06 Nov 2026 Online $ 4,950
21 - 25 Jun 2027 Online $ 4,950
01 - 05 Nov 2027 Online $ 4,950

Course Summary

In today’s highly competitive and digitally driven environment, organisations must differentiate themselves through exceptional customer experiences and strong engagement strategies. This training course explores how businesses can build a truly customer-focused culture by aligning people, processes, and leadership practices around customer satisfaction and long-term value creation. The Customer Focused Management training course provides professionals with the knowledge to understand evolving customer expectations and implement strategies that strengthen relationships, improve service delivery, and enhance organisational performance.

Participants will examine how leadership behaviours, communication practices, and operational frameworks contribute to sustained customer satisfaction and business growth. The training course focuses on empowering teams, improving service quality, and leveraging modern tools such as social media to engage customers effectively. The Customer Focused Management training course equips professionals with the skills required to drive innovation, build loyalty, and create a competitive advantage through customer-centric management practices.

Skills & Competencies

From this Customer Focused Management training course, participants will develop the following key skills and competencies:

  • Customer-centric leadership capability
  • Service quality management skills
  • Customer satisfaction measurement techniques
  • Interpersonal communication effectiveness
  • Team motivation and engagement
  • Customer experience optimisation

Key Learning Outcomes

At the end of Customer Focused Management training course, you will learn to:

  • Analyse best practices of leading customer-focused organisations.
  • Measure and monitor customer satisfaction effectively.
  • Streamline customer interaction processes for improved service delivery.
  • Apply interpersonal techniques to supervise and motivate teams.
  • Utilise customer engagement strategies to enhance relationships.

How You Will Learn

Learning is achieved through structured exploration of customer-focused management principles, leadership responsibilities, and service improvement strategies. Participants engage with practical scenarios that strengthen communication, team management, and customer engagement capabilities, enabling the application of customer-centric practices within organisational environments.

Who should Attend?

This training course is designed for professionals responsible for managing customer relationships, service delivery, and organisational performance. It supports those seeking to improve customer satisfaction and strengthen team effectiveness.

This Customer Focused Management training course is suitable to a wide range of professionals but will greatly benefit:

  • Customer Service Managers
  • Team Leaders and Supervisors
  • Operations and Service Professionals
  • HR and People Development Specialists
  • Professionals managing customer-facing teams
Course Outline
Day 1

Creating a Customer-Focused Organisation

This day introduces the importance of customer focus and explores the roles and responsibilities of managers in building customer-centric organisations. Participants examine communication behaviours and professional image in customer interactions. The topics covered will include:  

  • Why is Customer Focus suddenly such a big deal?
  • The Vision and Mission of a Customer Focused Organisation
  • The Roles and Responsibilities of a Customer-focused Manager
  • The Importance of Presenting a Professional Business Image
  • Mastering Nonverbal Communication
Day 2

Enhancing Leadership and Interpersonal Communication Skills

This day focuses on strengthening leadership communication and interpersonal effectiveness. Participants explore personality styles, conflict resolution, and feedback techniques. The topics covered will include:

  • Supervising the Four Personality Styles
  • Overcoming Communication Barriers in the Workplace
  • The Supervisor’s Role in Conflict Resolution and Service Recovery
  • Facilitation Skills: Managing Group Dynamics
  • How to Give and Receive Constructive Feedback
Day 3

Setting Customer Service Policies and Performance Standards

This day addresses quality management principles and performance standards for customer service. Participants explore measurement techniques and employee empowerment strategies. The topics covered will include:  

  • Deming’s Fourteen Points of Total Quality Management
  • Traditional Manager vs. TQM Manager
  • Setting SMART Objectives to Improve Customer Satisfaction
  • Best Practices: Methods of Measuring and Monitoring Customer Satisfaction
  • Empowering Frontline Employees to Better Serve their Customers
Day 4

Building High-Performance Teams and Motivating Individuals

This day focuses on team development and motivation to improve service delivery. Participants explore teamwork, coaching, and the impact of stress on performance. The topics covered will include:  

  • The Building Blocks of a High-performance Team
  • Your Customer Service is Only as Good as Your Worst Employee
  • The Power of Mutual Support and Cooperation
  • Building Teamwork with Support and Recognition
  • Coaching and Mentoring Techniques
  • The Impact of Stress on Individual and Team Performance
  • The Benefits of Teamwork and Mutual Cooperation
Day 5

Leading the Way to Superior Customer Service

This day explores leadership strategies for sustaining customer excellence. Participants examine recruitment, training, performance management, and customer engagement through modern channels. The topics covered will include:  

  • Using Social Media to Engage with Customers
  • Recruiting, Interviewing and Hiring Quality Personnel
  • Developing and Implementing Effective Training
  • The Importance of Attitude and Teamwork
  • Professional Development and Continuous Improvement
  • Setting Performance Goals and Expectations
  • Employee Recognition and Performance Review
  • Empowering, Motivating and Retaining Frontline Personnel
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Customer Service
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this in-house training course enables organisations to align customer-focused strategies with internal service standards, operational processes, and cultural priorities. Customisation ensures that teams address real customer challenges, enhance service quality, and strengthen organisational capability to deliver consistent customer value.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Customer Focused Management training course:

  • Improved customer satisfaction and retention
  • Stronger customer-focused organisational culture
  • Enhanced service quality and consistency
  • Increased employee engagement and motivation
  • Better customer communication and relationships
  • Sustainable competitive business advantage
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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