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Account Relationship Strategies for Oil, Gas and Power

An Interactive 5-Day Training Course

Account Relationship Strategies for Oil, Gas and Power

Making Commercial Relationships Sustainable, Renewable, and Profitable

NASBA
Classroom Schedule
Date Venue Fees
26 - 30 Oct 2026 Dubai $ 5,950
19 - 23 Apr 2027 London $ 5,950
25 - 29 Oct 2027 Dubai $ 5,950
Online Schedule
Date Venue Fees
26 - 30 Oct 2026 Online $ 4,950
25 - 29 Oct 2027 Online $ 4,950

Course Summary

The energy sector is evolving rapidly, with increasing competition, technological disruption, and changing buyer expectations requiring organisations to rethink how they manage key accounts. The Account Relationship Strategies for Oil, Gas and Power training course equips professionals with the capability to move beyond transactional selling and develop long-term, strategic partnerships within complex energy markets. It focuses on building consultative selling skills, strengthening account planning, and enhancing relationship management approaches that improve customer loyalty and commercial performance.

Participants will explore how to align with client strategies, create compelling value propositions, and utilise organisational resources effectively to strengthen key account relationships. The training course emphasises advanced relationship-building, persuasion techniques, and strategic account management practices to maximise revenue and profitability. The Account Relationship Strategies for Oil, Gas and Power training course enables professionals to develop trusted advisor status while navigating the challenges of the oil, gas, and power sectors.

Skills & Competencies

From this Account Relationship Strategies for Oil, Gas and Power training course, participants will develop below key skills and competencies:

  • Strategic key account management capability
  • Consultative selling and influence skills
  • Advanced relationship-building techniques
  • Customer insight and account profiling
  • Value proposition development
  • Competitive positioning and account protection

Key Learning Outcomes

At the end of Account Relationship Strategies for Oil, Gas and Power training course, you will learn to:

  • Apply structured approaches to strategic key account management.
  • Build long-term, sustainable relationships with key customers.
  • Develop compelling value propositions for complex accounts.
  • Use persuasion techniques to influence customer decisions.
  • Prioritise resources and efforts for maximum account profitability.

How You Will Learn

Participants will learn through structured discussions, practical applications, and guided exploration of strategic account management concepts. The training course emphasises applying relationship-building techniques, persuasion principles, and account planning approaches to real-world business scenarios, enabling participants to strengthen customer engagement and improve commercial outcomes.

Who should Attend?

This training course is designed for professionals involved in managing key accounts, developing business relationships, and driving sales performance in the energy sector. It supports those seeking to strengthen strategic account management and customer engagement capabilities.

This Account Relationship Strategies for Oil, Gas and Power training course is suitable to a wide range of professionals but will greatly benefit:

  • Key Account Managers
  • Sales and Business Development Professionals
  • Strategic and Global Account Managers
  • Sales Managers and Directors
  • Professionals involved in Major Account Support Teams
Course Outline
Day 1

Introduction to Strategic Key Account Management

This day focuses on defining the role of key account management and its importance within the energy sector. Participants explore competencies, organisational alignment, and strategies to protect and grow key accounts. The topics covered will include:  

  • Definition of the Roles and Responsibilities of Key Account Managers on the Oil & Gas and Power Sectors
  • Competency Requirements for Key Account Managers within the Energy industry
  • Comparing Selling and Key Account Management
  • Key Account Management requires Organisational change: It is not just a sales technique
  • What defines a Key Account in Oil & Gas and Power?
  • Penetrating, Expanding, and Protecting Key Accounts
  • Working with Marketing, Channel Management, Operations, Logistics, etc.
Day 2

Understanding the Customer

This day explores customer behaviour, organisational alignment, and relationship-building strategies. Participants analyse buyer motivations, stakeholder roles, and methods to strengthen engagement. The topics covered will include:  

  • Understanding Buyer Behaviour & Motivation within Oil & Gas and Power and How you can Influence It?
  • Assessing client organisational culture and it is fit with your organisation
  • Understanding Your Client’s Key Business Objectives, and Aligning
  • The Use of a Client SWOT Analysis
  • Developing a Competitor Matrix
  • Who’s Who: Determining Buying Roles and Networking in Oil & Gas and Power accounts
  • Understanding Buyer Personas and using them to target effectively
  • Relationship-Building Skills with Oil & Gas and Power Clients
  • Behavioural Economics and how customers get to “Yes”
Day 3

Creating a Compelling Value Proposition

This day focuses on understanding value creation and applying consultative selling techniques. Participants learn how to construct persuasive value propositions tailored to customer needs. The topics covered will include:  

  • Understanding the real nature of Quality and Value in Energy Supply
  • The Customer Business Experience and how to use it
  • Moments of Truth in Oil, Gas & Power Sector
  • Consultative Selling Skills
    • High-Gain Questions, Capability Statements, and a Consultative-selling process
  • How to harness the Science of Persuasion?
  • Constructing Compelling Value Propositions
Day 4

Developing a Strategic Key Account Plan

This day explores how to design and implement account strategies that drive long-term value. Participants examine planning frameworks, stakeholder engagement, and account classification techniques. The topics covered will include:  

  • Designing a Modern-Day Account Development Strategy for the Oil & Gas and Power Sector
  • Joint Innovation and Building Value, to also Develop Collaborative Business-to-Business Relationships in the Energy industry
  • Creating Customer Dependency
  • Create and Managing a Contact Matrix
  • Getting High-level Buy-in and Support
  • Analytical approaches to Account classification (Economic Drivers, Lifecycle stage, Industry forces, etc.)
  • Long Term Focus on Increasing Quality, Revenues and Reducing Costs within the Oil & Gas and Power Sector
Day 5

Consolidation and Development

This day integrates learning into practical application through negotiation and account planning exercises. Participants refine strategies and apply tools to real account scenarios. The topics covered will include:  

  • Negotiation Skills
  • Using the Tools and Techniques on a real account
    • Market Positioning
    • Strategic Drivers
    • Customer Business Experience and Moments of Truth
    • Pricing Strategies
    • Creating Account Profiles
    • Creating a Customer Persona
    • Creating a compelling Value proposition to each persona
    • Capability statements and Elevator Pitches
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
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NASBA

Customisation & In-House Delivery

Delivering this in-house training course allows organisations to align strategic account management practices with sector-specific challenges, client portfolios, and commercial objectives. Customisation ensures that teams develop targeted relationship strategies, strengthen customer engagement, and enhance revenue generation aligned with organisational priorities.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Account Relationship Strategies for Oil, Gas and Power training course:

  • Stronger strategic account management capability
  • Improved customer loyalty and retention
  • Enhanced competitive positioning in energy markets
  • Greater revenue growth from key accounts
  • More effective client engagement strategies
  • Increased long-term partnership development
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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