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Account Relationship Strategies for Oil, Gas and Power

An Interactive 5-Day Training Course

Account Relationship Strategies for Oil, Gas and Power

Making Commercial Relationships Sustainable, Renewable, and Profitable

NASBA
Classroom Schedule
Date Venue Fees
20 - 24 Apr 2026 London $ 5,950
26 - 30 Oct 2026 Dubai $ 5,950
Online Schedule
Date Venue Fees
26 - 30 Oct 2026 Online $ 3,950

Course Summary

This highly engaging and practical GLOMACS Developing Strategic Sales & Account Partnership with Oil & Gas and Power Sectors training course will prepare all the participants to sell strategically, manage key accounts effectively and develop partnerships to take the participants from the role of "Vendor" to "Trusted Partner". The Oil, Gas and Power business is changing rapidly due to current environmental and other trends, buyers are getting more sophisticated, and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximise revenues and profits. From exploration, refining, and retailing, the industry is changing, and organisations need to adapt to stay ahead of the changing competitive landscape.  Developments in technology, shifting markets, and increasing pressure on costs are changing the way organisations buy.

The Energy sector is under severe competitive pressures, so this will give the participants a welcome tool, knowledge, and abilities to form a more strategic approach to sales towards large government organizations and IOCs operating in the Oil & Gas and Power industry. This training course will explore best practices and help highlight where their skills and practices must be developed. It will build essential key account management skills, consultative selling skills, the power of persuasion, and advanced relationship-building skills to effectively manage the most valuable existing accounts, leading to improved customer satisfaction and increased customer loyalty.

This GLOMACS training course will highlight:

  • Developing and delivering an effective key account plan
  • Blocking the competition to secure the account
  • Consultative selling and establishing trusted advisor status, maintaining a perception of real strategic value
  • Understanding your key accounts, their business strategies, people and buying methods
  • Utilising all the required organisational resources to support the key account
  • Advanced Relationship-Building skills
  • Selling strategically in Oil, Gas and Power Masterclass
  • Value Creation and Capture in the Oil, Gas and Power arenas
Course Outline
Day 1

Introduction to Strategic Key Account Management

  • Definition of the Roles and Responsibilities of Key Account Managers on the Oil & Gas and Power Sectors
  • Competency Requirements for Key Account Managers within the Energy industry
  • Comparing Selling and Key Account Management
  • Key Account Management requires Organisational change: It is not just a sales technique
  • What defines a Key Account in Oil & Gas and Power?
  • Penetrating, Expanding, and Protecting Key Accounts
  • Working with Marketing, Channel Management, Operations, Logistics, etc.
Day 2

Understanding the Customer

  • Understanding Buyer Behaviour & Motivation within Oil & Gas and Power and How you can Influence It?
  • Assessing client organisational culture and it is fit with your organisation
  • Understanding Your Client’s Key Business Objectives, and Aligning
  • The Use of a Client SWOT Analysis
  • Developing a Competitor Matrix
  • Who’s Who: Determining Buying Roles and Networking in Oil & Gas and Power accounts
  • Understanding Buyer Personas and using them to target effectively
  • Relationship-Building Skills with Oil & Gas and Power Clients
  • Behavioural Economics and how customers get to “Yes”
Day 3

Creating a Compelling Value Proposition

  • Understanding the real nature of Quality and Value in Energy Supply
  • The Customer Business Experience and how to use it
  • Moments of Truth in Oil, Gas & Power Sector
  • Consultative Selling Skills
    • High-Gain Questions, Capability Statements, and a Consultative-selling process
  • How to harness the Science of Persuasion?
  • Constructing Compelling Value Propositions
Day 4

Developing a Strategic Key Account Plan

  • Designing a Modern-Day Account Development Strategy for the Oil & Gas and Power Sector
  • Joint Innovation and Building Value, to also Develop Collaborative Business-to-Business Relationships in the Energy industry
  • Creating Customer Dependency
  • Create and Managing a Contact Matrix
  • Getting High-level Buy-in and Support
  • Analytical approaches to Account classification (Economic Drivers, Lifecycle stage, Industry forces, etc.)
  • Long Term Focus on Increasing Quality, Revenues and Reducing Costs within the Oil & Gas and Power Sector
Day 5

Consolidation and Development

  • Negotiation Skills
  • Using the Tools and Techniques on a real account
    • Market Positioning
    • Strategic Drivers
    • Customer Business Experience and Moments of Truth
    • Pricing Strategies
    • Creating Account Profiles
    • Creating a Customer Persona
    • Creating a compelling Value proposition to each persona
    • Capability statements and Elevator Pitches
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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