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Facilitating Change through Effective Communications

An Interactive 10-Day Training Course

Facilitating Change through Effective Communications

Transforming your Corporate Communication Toolbox

NASBA
Classroom Schedule
Date Venue Fees
06 - 17 Jul 2026 London $ 11,900
12 - 23 Oct 2026 Amsterdam $ 11,900
07 - 18 Dec 2026 London $ 11,900
05 - 16 Jul 2027 London $ 11,900
11 - 22 Oct 2027 Amsterdam $ 11,900
06 - 17 Dec 2027 London $ 11,900

Course Summary

Organisations today operate in an environment defined by rapid change, requiring communication professionals to rethink how messages are crafted, delivered, and aligned with strategic goals. This training course provides a structured approach to redefining corporate communications, enabling participants to integrate traditional and digital channels effectively while aligning purpose with measurable outcomes. The Facilitating Change through Effective Communications training course helps professionals recalibrate their communication strategies to respond to evolving stakeholder expectations and organisational priorities.

Participants will explore how communication, marketing, and public relations disciplines converge to create new operating models and expectations. The training course emphasises strategic thinking, audience alignment, and performance measurement to ensure communication drives real organisational impact. Through this integrated perspective, the Facilitating Change through Effective Communications training course enables professionals to design and implement communication strategies that support change initiatives and deliver sustainable results.

Skills & Competencies

From this Facilitating Change through Effective Communications training course, participants will develop the following key skills and competencies:

  • Strategic corporate communication alignment
  • Multi-channel communication planning
  • Audience targeting and segmentation
  • Content development and storytelling
  • Communication performance measurement
  • Change communication leadership

Modules

This training course is split into the following modules:

Module I - Mastering Corporate Communications

Module II - Corporate Communications Redefined

Key Learning Outcomes

At the end of Facilitating Change through Effective Communications training course, you will learn to:

  • Align communication strategies with organisational objectives.
  • Integrate traditional and digital communication channels effectively.
  • Develop audience-focused communication plans and messaging.
  • Measure and evaluate communication performance outcomes.
  • Design communication strategies that support organisational change.

How You Will Learn

Learning is developed through structured exploration of corporate communication principles, strategic alignment, and audience engagement approaches. Participants examine real communication challenges, reflect on current practices, and apply frameworks that strengthen communication effectiveness and support organisational change initiatives.

Who should Attend?

This training course is designed for professionals involved in corporate communication, marketing, and public relations who aim to strengthen strategic communication capabilities. It also benefits those responsible for aligning communication with organisational change initiatives.

This Facilitating Change through Effective Communications training course is suitable to a wide range of professionals but will greatly benefit:

  • Corporate Communications Professionals
  • Public Relations and Marketing Specialists
  • Communication Managers and Team Leaders
  • Stakeholder Engagement Professionals
  • Professionals responsible for organisational messaging
Course Outline

Module I: Mastering Corporate Communications

Day 1

The New Rules of Marketing and Communications

This day explores the transformation of media environments and consumer behaviour shaping modern communications. Participants examine persuasion principles, emerging trends, and essential communication skills. The topics covered will include:  

  • The Digital Revolution and Today’s Media Environment
  • The Revolution in Consumer Behavior
  • The Psychology of Persuasion
  • Public Relations, Communications and Marketing Trends
  • Key Skills for Communicators and Marketers
  • A Problem-solving Approach to Communications
Day 2

Stakeholders, Segmentation and Personas

This day focuses on understanding audiences through segmentation and stakeholder mapping. Participants explore personalisation and multi-channel engagement strategies. The topics covered will include:  

  • Stakeholder Analysis and Mapping
  • Segmenting Your Audiences
  • Creating Audience Personas
  • Connecting with Stakeholders – multi-channel communications
  • Personalisation
  • Communications and Customer Journeys
Day 3

Convergence of Social and Traditional Media

This day examines the integration of social and traditional media platforms. Participants explore influencer engagement, thought leadership, and integrated media approaches. The topics covered will include:  

  • Influencer Marketing
  • Champions and Opinion Formers
  • Thought Leadership and Blogging
  • Search Engine Marketing
  • Use Experience
  • Integrated Media Relations
Day 4

Creating Content that Works

This day focuses on developing compelling communication content. Participants explore storytelling, corporate identity, and content planning strategies. The topics covered will include:  

  • Creating a Message House
  • Storytelling and Identity
  • Corporate Identity, Tone and Style
  • Content Calendars and Evergreen Content
  • Videography and Viral Content
  • Podcasting as Marketing
Day 5

Evaluation, Analysis, Planning and Strategy

This day emphasises evaluating communication effectiveness and building strategic plans. Participants explore measurement techniques, planning cycles, and performance indicators. The topics covered will include:  

  • Output - Out-take and Outcomes - a systematic approach to evaluation
  • The Planning Cycle
  • Evidence-based Analysis
  • The Placemat Approach to Strategy
  • Planning and Corporate Strategy
  • SMART Objectives and KPIs

Module II: Corporate Communications Redefined

Day 6

Aligning Communications and Organizational Strategy

This day introduces participants to the fundamentals of aligning communication with organisational objectives, focusing on issues, risks, and the competitive environment. The topics covered will include:

  • What’s our WHY?
  • Issues, Risks & Crisis Evaluation
  • The Competitive Environment
  • Integrating the Communications Spend
  • Alignment of the Communications Strategy
Day 7

Identifying and Strengthening Internal Gaps

This day focuses on what internal communication gaps exist and how to bridge them through planning and prioritisation. The topics covered will include:

  • Rethinking the Internal Mandate
  • Reducing the Gaps
  • Cross Cutting Implementation Strategies
  • The Communications Plan
  • Taking Stock of Performance        
Day 8

Implementation Strategy

This day explores how to develop and prototype communication strategies that resonate with audiences and drive engagement. The topics covered will include:   

  • Developing the Master Plan
  • Matching Scenarios to Audiences
  • Prototyping the Solutions
  • The Socializing Process
  • Audience Centred Engagement Strategies
Day 9

Measurement and Evaluation

This day emphasises the importance of measurement and evaluation in refining communications strategies and achieving measurable outcomes. The topics covered will include:   

  • Identifying the Needles to Move
  • Back of the Envelope Evaluation
  • Deep Dive Evaluation
  • Strategy Driven by Feedback
  • Assessing the Impact
Day 10

Designing the Next Iteration

This day focuses on designing future-ready communication plans that incorporate feedback, flexibility, and message strategy refinement. The topics covered will include:   

  • Developing the Message Strategy
  • Identifying an Adoption Strategy
  • Aligning with Change Makers
  • Building in Flexibility
  • Key Take Aways
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Corporate Communication
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this in-house training course allows organisations to tailor communication strategies to their internal structures, stakeholder environments, and transformation goals. Customisation ensures participants focus on real communication challenges, strengthening alignment between messaging, strategy, and organisational change priorities.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Facilitating Change through Effective Communications training course:

  • Stronger alignment of communication strategy
  • Improved stakeholder engagement effectiveness
  • Enhanced organisational change communication capability
  • Better measurement of communication outcomes
  • Increased clarity in messaging and positioning
  • Greater impact of corporate communications
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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