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Mastering Corporate Communications

An Interactive 5-Day Training Course

Mastering Corporate Communications

Implementing New Rules of Communications

NASBA
Classroom Schedule
Date Venue Fees
04 - 08 May 2026 Dubai $ 5,950
06 - 10 Jul 2026 London $ 5,950
12 - 16 Oct 2026 Amsterdam $ 5,950
02 - 06 Nov 2026 Dubai $ 5,950
07 - 11 Dec 2026 London $ 5,950
03 - 07 May 2027 Dubai $ 5,950
05 - 09 Jul 2027 London $ 5,950
11 - 15 Oct 2027 Amsterdam $ 5,950
01 - 05 Nov 2027 Dubai $ 5,950
06 - 10 Dec 2027 London $ 5,950
Online Schedule
Date Venue Fees
07 - 11 Dec 2026 Online $ 4,950
06 - 10 Dec 2027 Online $ 4,950

Course Summary

In today’s rapidly evolving media landscape, organisations must rethink how they communicate with stakeholders, customers, and the wider public. The Mastering Corporate Communications training course is designed to help communications, PR, and marketing professionals evaluate current practices and adapt to the changing dynamics of modern communication channels. It explores how traditional approaches have been reshaped by digital transformation, audience behaviour, and the convergence of communication disciplines, enabling participants to develop more effective and targeted communication strategies.

The training course further focuses on equipping professionals with practical tools to create engaging content, strengthen audience relationships, and achieve measurable results aligned with organisational objectives. Participants will learn how to integrate social media, storytelling, and strategic planning into their communication efforts while improving overall effectiveness. The Mastering Corporate Communications training course supports professionals in building impactful communication frameworks that drive engagement, influence perception, and deliver tangible business outcomes.

Skills & Competencies

From this Mastering Corporate Communications training course, participants will develop the following key skills and competencies:

  • Strategic corporate communication planning
  • Audience segmentation and targeting
  • Content creation and storytelling
  • Digital and social media integration
  • Communication performance measurement
  • Stakeholder engagement and influence

Key Learning Outcomes

At the end of Mastering Corporate Communications training course, you will learn to:

  • Develop communication strategies aligned with organisational objectives.
  • Create engaging content that attracts and retains target audiences.
  • Apply audience segmentation and stakeholder mapping techniques.
  • Integrate digital and traditional communication channels effectively.
  • Measure communication impact using structured evaluation methods.

How You Will Learn

Participants will explore modern communication principles through structured discussions, practical examples, and applied frameworks. The training course focuses on developing strategic insight, enhancing content creation skills, and strengthening communication effectiveness. Emphasis is placed on applying communication tools and techniques that improve audience engagement and support measurable organisational outcomes.

Who should Attend?

This training course is designed for professionals responsible for managing communication, branding, and stakeholder engagement within organisations. It benefits those seeking to strengthen their communication strategies and adapt to modern media dynamics.

This Mastering Corporate Communications training course is suitable to a wide range of professionals but will greatly benefit:

  • Corporate Communications Professionals
  • Public Relations Officers and Managers
  • Marketing Professionals
  • Brand and Content Specialists
  • Professionals involved in Stakeholder Communication
Course Outline
Day 1

The New Rules of Marketing and Communications

This day explores the transformation of media environments and consumer behaviour shaping modern communications. Participants examine persuasion principles, emerging trends, and essential communication skills. The topics covered will include:  

  • The Digital Revolution and Today’s Media Environment
  • The Revolution in Consumer Behavior
  • The Psychology of Persuasion
  • Public Relations, Communications and Marketing Trends
  • Key Skills for Communicators and Marketers
  • A Problem-solving Approach to Communications
Day 2

Stakeholders, Segmentation and Personas

This day focuses on understanding audiences through segmentation and stakeholder mapping. Participants explore personalisation and multi-channel engagement strategies. The topics covered will include:  

  • Stakeholder Analysis and Mapping
  • Segmenting Your Audiences
  • Creating Audience Personas
  • Connecting with Stakeholders – multi-channel communications
  • Personalisation
  • Communications and Customer Journeys
Day 3

Convergence of Social and Traditional Media

This day examines the integration of social and traditional media platforms. Participants explore influencer engagement, thought leadership, and integrated media approaches. The topics covered will include:  

  • Influencer Marketing
  • Champions and Opinion Formers
  • Thought Leadership and Blogging
  • Search Engine Marketing
  • Use Experience
  • Integrated Media Relations
Day 4

Creating Content that Works

This day focuses on developing compelling communication content. Participants explore storytelling, corporate identity, and content planning strategies. The topics covered will include:  

  • Creating a Message House
  • Storytelling and Identity
  • Corporate Identity, Tone and Style
  • Content Calendars and Evergreen Content
  • Videography and Viral Content
  • Podcasting as Marketing
Day 5

Evaluation, Analysis, Planning and Strategy

This day emphasises evaluating communication effectiveness and building strategic plans. Participants explore measurement techniques, planning cycles, and performance indicators. The topics covered will include:  

  • Output - Out-take and Outcomes - a systematic approach to evaluation
  • The Planning Cycle
  • Evidence-based Analysis
  • The Placemat Approach to Strategy
  • Planning and Corporate Strategy
  • SMART Objectives and KPIs
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

This training course is also a part of the 10-Day Titles
Options & Brochure
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this in-house training course enables organisations to align communication strategies with internal goals, brand positioning, and stakeholder expectations. Customisation ensures participants address real communication challenges, enhancing content effectiveness, audience engagement, and overall organisational messaging impact.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Mastering Corporate Communications training course:

  • Stronger communication strategy alignment
  • Improved audience targeting precision
  • Enhanced content engagement effectiveness
  • Greater digital communication capability
  • Measurable communication performance outcomes
  • Increased stakeholder influence and trust
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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