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Corporate Communications Redefined

An Interactive 5-Day Training Course

Corporate Communications Redefined

The Dance between Corporate and Strategic Communications

NASBA
Classroom Schedule
Date Venue Fees
04 - 08 May 2026 Dubai $ 5,950
13 - 17 Jul 2026 London $ 5,950
19 - 23 Oct 2026 Amsterdam $ 5,950
02 - 06 Nov 2026 Dubai $ 5,950
14 - 18 Dec 2026 London $ 5,950
Online Schedule
Date Venue Fees
14 - 18 Dec 2026 Online $ 3,950

Course Summary

This GLOMACS “Corporate Communications Redefined” is designed help practitioners align communications strategy to organizational imperatives and move from focussing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.  

Additionally, it will demonstrate the importance of Measurement and Evaluation as key starting points for maximizing both strategies and tactics in corporate communications.   

This training course will focus attention on:

  • Aligning Communications and Organizational Goals  
  • Identifying and Strengthening Internal Gaps
  • Implementation Strategy
  • Measurement and Evaluation
  • Designing the Next Iteration
Course Outline
Day 1

Aligning Communications and Organizational Strategy 

  • What’s our WHY?
  • Issues, Risks & Crisis Evaluation
  • The Competitive Environment
  • Integrating the Communications Spend
  • Alignment of the Communications Strategy
Day 2

Identifying and Strengthening Internal Gaps

  • Rethinking the Internal Mandate
  • Reducing the Gaps
  • Cross Cutting Implementation Strategies
  • The Communications Plan
  • Taking Stock of Performance        
Day 3

Implementation Strategy

  • Developing the Master Plan
  • Matching Scenarios to Audiences
  • Prototyping the Solutions
  • The Socializing Process
  • Audience Centred Engagement Strategies
Day 4

Measurement and Evaluation

  • Identifying the Needles to Move
  • Back of the Envelope Evaluation
  • Deep Dive Evaluation
  • Strategy Driven by Feedback
  • Assessing the Impact
Day 5

Designing the Next Iteration

  • Developing the Message Strategy
  • Identifying an Adoption Strategy
  • Aligning with Change Makers
  • Building in Flexibility
  • Key Take Aways
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

This training course is also a part of the 10-Day Titles
Options & Brochure
Related Categories
Corporate Communication

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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