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Strategic Storytelling for Business Impact

An Interactive 5-Day Training Course

Strategic Storytelling for Business Impact

Harnessing the Power of Narrative to Drive Business Engagement and Influence

NASBA
Classroom Schedule
Date Venue Fees
23 - 27 Mar 2026 London $ 5,950
29 Jun - 03 Jul 2026 Paris $ 5,950
05 - 09 Oct 2026 Dubai $ 5,950
21 - 25 Dec 2026 Amsterdam $ 5,950
22 - 26 Mar 2027 London $ 5,950

Course Summary

In today’s fast-paced business world, facts alone are no longer enough to inspire action. To truly influence, connect, and lead, professionals must harness the timeless power of storytelling. This immersive 5-day Strategic Storytelling training course empowers business professionals to craft and deliver purposeful stories that spark engagement, drive change, and enhance credibility in any setting—from boardrooms and client meetings to marketing campaigns and leadership communication.

Through a blend of theory, practice, and expert coaching, participants will gain the tools to translate strategy into story, data into dialogue, and vision into influence.

This GLOMACS Strategic Storytelling for Business Impact training course will highlight:

  • Techniques to craft persuasive and memorable business stories
  • Methods for structuring narratives that align with business objectives
  • Strategies to emotionally connect with diverse audiences
  • Best practices in visual storytelling and message delivery
  • Real-world storytelling applications in leadership, marketing, and organisational change
Course Outline
Day 1

The Power and Principles of Business Storytelling

  • Understand the neuroscience and psychology behind storytelling
  • Explore the role of story in persuasion, influence, and leadership
  • Analyze business storytelling successes and failures
  • Learn key story structures (Hero’s Journey, Story Spine, STAR)
  • Practice identifying your personal and organizational story themes
Day 2

Crafting Authentic, Strategic Narratives

  • Break down the elements of a compelling story (character, conflict, change)
  • Align storytelling with business goals, audiences, and contexts
  • Explore tone, voice, and narrative positioning
  • Develop storyboards for leadership, sales, and marketing scenarios
  • Workshop: Craft a core story for your own business challenge
Day 3

Leading with Story – Influence, Trust & Change

  • Use storytelling to communicate vision, values, and direction
  • Build emotional resonance and trust in teams and organizations
  • Frame stories for change management and resilience
  • Explore the power of vulnerability and credibility in leadership
  • Practice leadership storytelling and receive peer coaching
Day 4

Persuasive Storytelling for Sales & Branding

  • Understand customer-centric storytelling for sales and client pitches
  • Build brand stories that communicate identity and purpose
  • Use case studies and testimonials as narrative tools
  • Integrate storytelling into marketing and promotional content
  • Group project: Develop and pitch a persuasive business narrative
Day 5

Data Storytelling & Business Presentations

  • Turn data, insights, and reports into clear, engaging narratives
  • Use visual storytelling to support your message
  • Refine delivery skills: tone, pacing, presence, and emotional control
  • Final storytelling challenge: deliver a strategic story to the group
  • Feedback, personal action planning, and certification
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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