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| Date | Venue | Fees | |
|---|---|---|---|
| 23 - 27 Mar 2026 | London - UK | $ 5,950 | |
| 15 - 19 Jun 2026 | Dubai - UAE | $ 5,950 | |
| 14 - 18 Sep 2026 | Amsterdam - The Netherlands | $ 5,950 | |
| 12 - 16 Oct 2026 | Dubai - UAE | $ 5,950 | |
| 23 - 27 Nov 2026 | London - UK | $ 5,950 | |
| 28 Dec - 01 Jan 2027 | London - UK | $ 5,950 | |
| 22 - 26 Mar 2027 | London - UK | $ 5,950 | |
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Online Schedule
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| Date | Venue | Fees | |
| 23 - 27 Mar 2026 | Online | $ 3,950 | |
| 14 - 18 Sep 2026 | Online | $ 3,950 | |
| 22 - 26 Mar 2027 | Online | $ 3,950 | |
In today’s digital-first business environment, strategic account managers must harness cutting-edge technologies and digital tools to maintain competitive advantage and drive customer success. This course equips professionals with the capability to integrate digital transformation, AI applications, and analytics into strategic account management approaches. Participants explore how digital innovations reshape customer engagement, value creation, and service delivery within key accounts. The Strategic Account Management in the Digital Age training course provides both conceptual foundations and practical digital strategies necessary to excel in modern account environments.
Participants learn how to leverage CRM automation, AI-enabled insights, and digital communication tools to enhance account performance and deepen customer relationships. Emphasis is placed on developing actionable digital roadmaps, overcoming implementation challenges, and preparing organisations for future digital trends. The course supports professionals in designing digital strategies that improve account outcomes, increase efficiency, and enable data-driven decision-making. The Strategic Account Management in the Digital Age training course prepares delegates to lead digital transformation within account management roles with confidence and business impact.
From this Strategic Account Management in the Digital Age training course, participants will develop the following key skills and competencies:
At the end of Strategic Account Management in the Digital Age training course, you will learn to:
Learning occurs through blended digital and strategic exploration, combining conceptual frameworks with digital tool applications. Participants engage with real-world digital scenarios that strengthen understanding of AI, analytics, and CRM systems. Emphasis is placed on translating digital theories into practical account management strategies that support improved performance and customer value.
This training course is designed for professionals involved in account, sales, customer relationship, and business development functions seeking to strengthen their digital strategic capabilities.
This Strategic Account Management in the Digital Age training course is suitable to a wide range of professionals but will greatly benefit:
This day introduces foundational elements of digital transformation and how they relate to strategic account management. Participants explore core technologies and their impact on customer experience and organisational performance. The topics covered will include:
This day focuses on digital tools essential for effective account management, including CRM and customer communication platforms. Participants examine how analytics and tools enhance account planning and execution. The topics covered will include:
This day explores how artificial intelligence supports strategic account decisions, predictive analytics, and personalised customer interactions. Participants examine key AI applications and techniques. The topics covered will include:
This day centres on creating actionable digital strategies and roadmaps for key account success. Participants learn how to set goals, define KPIs, and align digital tools with organisational processes. The topics covered will include:
This day promotes the implementation of digital strategies, change management, and future trends in digital account management. Participants explore methods to monitor performance and adapt strategies over time.The topics covered will include:
Delivering this training course in-house enables organisations to tailor digital account strategies to specific sector contexts, technological environments, and business goals. Customisation supports alignment of digital transformation initiatives with organisational priorities, enhancing both internal capability and external account success.
Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.
Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.
Official Saudi Arabian division of GLOMACS with established global credibility.
Internationally benchmarked training courses aligned with professional best practices.
Trusted by professionals and institutions across public and private sectors.
Training courses delivered within Saudi Arabia and across international locations.
Organisations & Professionals in KSA will have the following additional benefits from this Strategic Account Management in the Digital Age training course:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.
For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars
If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.
For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.