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Artificial Intelligence (AI) in Digital Marketing

An Interactive 5-Day Training Course

Artificial Intelligence (AI) in Digital Marketing

Transform Your Strategy with Cutting-Edge Tools

NASBA
Classroom Schedule
Date Venue Fees
06 - 10 Jul 2026 Dubai $ 5,950
02 - 06 Nov 2026 London $ 5,950

Course Summary

As consumer behaviours become more complex and data-driven, artificial intelligence (AI) has emerged as a powerful tool for transforming digital marketing strategies across industries. This training course provides a deep exploration of how AI can enhance marketing effectiveness by analysing data, anticipating trends, and automating critical processes. Participants will discover how integrating AI can help them reach the right audience with precision, optimise campaigns, and drive measurable results. The Artificial Intelligence (AI) in Digital Marketing training course equips professionals with frameworks and practical methods to future-proof their digital strategies and elevate overall marketing performance.

The training course also emphasises real-world applications of AI in areas such as predictive analytics, customer engagement, and trend forecasting. Through hands-on learning and strategic insights, participants will strengthen their ability to design AI-driven marketing initiatives that deliver measurable impact and competitive advantage. The Artificial Intelligence (AI) in Digital Marketing training course supports professionals in building data-led approaches that drive innovation, efficiency, and sustained performance outcomes.

Skills & Competencies

From this Artificial Intelligence (AI) in Digital Marketing training course, participants will develop the following key skills and competencies:

  • AI-driven campaign analysis
  • Predictive analytics implementation
  • Intelligent customer segmentation
  • Marketing automation proficiency
  • Data-led decision capability
  • Trend forecasting and innovation skills

Key Learning Outcomes

At the end of Artificial Intelligence (AI) in Digital Marketing training course, you will learn to:

  • Identify key AI tools transforming digital marketing.
  • Implement data-driven targeting and segmentation strategies.
  • Optimise marketing campaigns with predictive analytics and automation.
  • Evaluate innovative AI-driven techniques for competitive advantage.
  • Design future-proof digital marketing initiatives.

How You Will Learn

Learning develops through structured exploration of AI frameworks, real-world applications, and practical marketing contexts. Participants strengthen understanding through hands-on experimentation with leading AI tools and guided analysis of implementation strategies. Emphasis is placed on applying AI to enhance audience insights, automate key processes, and drive measurable marketing outcomes.

Who should Attend?

This training course is designed for marketing professionals and strategists who wish to integrate AI into their digital strategies and elevate campaign performance.

This Artificial Intelligence (AI) in Digital Marketing training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing directors and managers
  • Digital marketing specialists
  • Data analysts applying AI to marketing
  • Product managers seeking market-driven insights
  • Professionals aiming to innovate and refine digital strategies
Course Outline
Day 1

AI Foundations and Marketing Synergy

This day introduces core concepts of artificial intelligence and its role in digital marketing. Participants will learn foundational AI principles, differences between machine learning and deep learning, and data-management fundamentals. The topics covered will include:  

  • Introduction to AI concepts in the marketing landscape
  • Understanding AI’s role in streamlining digital marketing processes
  • Exploring machine learning vs. deep learning in campaign optimization
  • Data acquisition and management fundamentals
  • Distinguishing between narrow and general AI applications
  • Tracing the evolution of AI-driven marketing practices
  • Examining major players and tools in the AI marketing space
  • Forecasting AI’s impact on competitive marketing environments
Day 2

Data-Driven Targeting and Customer Insights

This day focuses on collecting and analysing data through AI to enhance customer understanding and segmentation. Participants will explore NLP, predictive analytics, and real-time customer profiling. The topics covered will include:

  • Collecting and organizing data for AI analysis
  • Applying natural language processing (NLP) to understand consumer sentiment
  • Leveraging predictive analytics for audience segmentation
  • Designing AI-powered customer journey mapping
  • Discovering patterns and trends through data visualization
  • Implementing dynamic customer profiling for real-time targeting
  • Integrating social listening tools to refine campaigns
  • Evaluating data integrity and quality for reliable insights
Day 3

Automation and Optimization in AI Marketing

This day explores automating routine marketing tasks and optimising performance with AI tools. Participants examine programmatic advertising, lead scoring, and analytics benchmarking. The topics covered will include:   

  • Using AI to automate repetitive marketing tasks
  • Enabling smart ad placement through programmatic advertising
  • Setting up advanced lead scoring and nurturing workflows
  • Implementing recommendation engines for product/service upselling
  • Capitalizing on chatbots and virtual assistants for support
  • Benchmarking performance with AI-driven analytics
  • Discovering AI solutions for content scheduling and curation
  • Mitigating risks and challenges of marketing automation
Day 4

Innovation, Ethics, and Compliance in AI Marketing

This day highlights innovation and ethical considerations in AI marketing. Participants will understand data privacy regulations and practices for responsible AI use. The topics covered will include:

  • Staying ahead with cutting-edge AI marketing innovations
  • Incorporating AR/VR elements in marketing campaigns
  • Understanding ethical considerations and bias in AI models
  • Respecting data privacy laws and regulatory frameworks
  • Balancing AI-driven automation with human oversight
  • Managing brand reputation in an AI-enabled world
  • Fostering responsible usage of AI within teams
  • Brainstorming solutions to emerging ethical challenges
Day 5

Roadmap for Sustainable AI Marketing Success

This day focuses on building long-term AI marketing strategies. Participants will prioritise resource allocation, collaboration, and ROI measurement frameworks. The topics covered will include:  

  • Crafting a cohesive AI integration strategy
  • Prioritizing budget and resource allocation for AI initiatives
  • Building internal capabilities and cross-functional collaboration
  • Designing long-term measurement and optimization frameworks
  • Assessing the ROI of AI-driven marketing tactics
  • Documenting lessons learned and best practices
  • Strategizing the next phase of AI-driven transformation
  • Summarizing key takeaways and post-training implementation steps
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Customisation & In-House Delivery

Delivering this training course in-house enables organisations to tailor AI concepts and digital marketing frameworks to their unique strategic priorities, data environments, and performance goals. Customisation ensures that learning is directly applicable to internal tools, datasets, and real business challenges, enhancing organisational agility and digital performance.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Artificial Intelligence (AI) in Digital Marketing training course:

  • Enhanced data-driven marketing capability
  • Improved customer targeting precision
  • Increased campaign ROI through automation
  • Greater organisational innovation capacity
  • Strengthened competitive digital strategies
  • Advanced skills in AI-enabled market insights
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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