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Agile Product Management

An Interactive 5-Day Training Course

Agile Product Management

Bringing Profitable Products to Market

NASBA
Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 London $ 5,950
21 - 25 Sep 2026 Dubai $ 5,950
02 - 06 Nov 2026 Amsterdam $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
Online Schedule
Date Venue Fees
21 - 25 Sep 2026 Online $ 3,950

Course Summary

In today’s fast-moving and ever-changing business environment, products are developed, launched, upgraded, and re-launched in record time. Agile Product Management enables professionals to work effectively with diverse stakeholders across innovation, product development, sales, and marketing functions. This course provides a fundamental understanding of how to develop new products and services and introduces useful tools and techniques to support successful product launches and lifecycle management. The Agile Product Management training course equips participants with frameworks for managing product development with agility and commercial insight.

Participants will explore key concepts including product frameworks, stakeholder engagement, forecasting, pricing strategies, and agile delivery techniques. Emphasis is placed on applying agile principles to accelerate product development, improve market fit, and enhance competitiveness. The Agile Product Management training course prepares professionals to bring profitable products to market faster while making informed decisions that drive value and sustainability for their organisations.

Skills & Competencies

From this Agile Product Management training course, participants will develop the following key skills and competencies:

  • Agile product development framework mastery
  • Stakeholder alignment and engagement skills
  • Market forecasting and financial analysis capability
  • Product pricing and value engineering
  • Agile process planning and execution
  • Market analysis and competitive positioning

Key Learning Outcomes

At the end of Agile Product Management training course, you will learn to:

  • Describe key frameworks used in agile product management.
  • Recognise stakeholders and create product roadmaps to win support.
  • Analyse demand and forecast volumes for new products and services.
  • Explain pricing techniques and value engineering for market fit.
  • Plan and execute product development from requirements to testing.

How You Will Learn

Learning develops through structured exploration of product management concepts, practical agile tools, and real-world application scenarios. Participants engage with techniques that support product planning, stakeholder engagement, forecasting, pricing strategy, and agile delivery practices. Emphasis is placed on translating knowledge into actionable methods that enhance product success and organisational value.

Who should Attend?

This course is designed for professionals involved in product development, marketing, and strategic commercial roles who need to manage products successfully in agile environments.

This Agile Product Management training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing executives
  • Brand managers
  • Key account executives
  • Business development professionals
  • Entrepreneurs and SME owners
  • Sales executives and sales managers
Course Outline
Day 1

Product Management Frameworks

This day introduces the foundations of product management frameworks, the role of the product manager, and key success factors that influence product strategy and stakeholder expectations. The topics covered will include:
  • Product management framework
  • Product manager’s role
  • Success factors in product management
  • Identifying and managing stakeholder expectations
  • Innovation frameworks
  • Reporting framework
  • Product portfolios and product roadmaps
  • Opportunity costs in product channels
Day 2

Researching and Planning

This day focuses on research, forecasting, pricing, and strategic planning necessary to develop viable products and services that respond to customer needs and market requirements. The topics covered will include:
  • Forecasting sales volumes and revenues
  • Developing financials for the business case
  • Recognizing customer needs and product requirements
  • Value engineering products to the market price points
  • Developing pricing strategies
  • Discounting options
  • Developing the scope of a new product or service
  • The new product launch playbook
Day 3

Agile Project Management Techniques

This day explores agile delivery approaches, quality management, lifecycle planning, and tools that support responsive product management. The topics covered will include: 
  • Establishing quality criteria and management
  • The agile delivery triangle
  • Types of a project lifecycle
  • The agile process and planning techniques
  • Estimating the time required
  • Burndown charts for delivery control
  • Quality tools and techniques
Day 4

Product Management of Sales Strategies

This day emphasises the connection between product management and sales strategy, including copywriting, customer experience mapping, and incentive design. The topics covered will include:
  • Copywriting tips and tools and techniques for copywriting
  • Aligning offers to customer needs
  • Describing the customer experience pathway
  • Developing and using customer personas
  • The pitch book and its structure
  • Reacting to customer objections
  • Supporting and mentoring colleagues to help increase sales
  • Developing incentive packages and assessing customer loyalty
Day 5

Market Analysis for Product Management

This day focuses on market analysis and competitive positioning to ensure products are launched into strategically selected markets with a clear understanding of segment dynamics and revenue potential. The topics covered will include:
  • The art of competitive positioning
  • Five considerations in choosing markets
  • Three market perspectives
  • The importance of strategic fit
  • Visualizing a market
  • Assessing the total market and total accessible market revenues
  • Assessing the total segment potential and total expected segment revenues
  • Choosing and discarding market segments
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
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Sales & Marketing

Customisation & In-House Delivery

Delivering this course in-house allows organisations to tailor agile product management principles and techniques to their existing product portfolios, strategic priorities, and market conditions. Customisation enhances relevance by focusing on real organisational challenges and product initiatives.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Agile Product Management training course:

  • Enhanced capability to manage agile product lifecycles
  • Improved stakeholder alignment and collaboration
  • Stronger competitive advantage through forecasting and pricing
  • Increased speed to market for new products and services
  • Greater product-market fit through value engineering
  • Strengthened innovation and adaptability
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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