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The Sales & Marketing Management MBA

An Interactive 5-Day Training Course

The Sales & Marketing Management MBA

Initiatives to Increase Sales Volumes and Revenues

NASBA
Classroom Schedule
Date Venue Fees
20 - 24 Jul 2026 Dubai $ 5,950
09 - 13 Nov 2026 Dubai $ 5,950

Course Summary

This Sales & Marketing Management MBA training course enables participants to identify customer needs, create products and services to satisfy these needs, determine which stakeholders the organization can best serve, and design programmes to inform and build relationships with these stakeholders.

The participants will be able to advise on and lead customer satisfaction, new product development, product and service management, innovative selling, and service. They will see their business through their client or customer's eyes and make decisions that have a positive impact on finances and reputation.

This GLOMACS Sales & Marketing Management MBA training course will highlight:

  • The major decisions marketing and sales leaders face in matching their organizations resources with marketplace realities
  • Current issues in marketing and sales management and frameworks for responding effectively to them
  • Best practices, concepts, tools and techniques for managing marketing and sales activities
  • Applying marketing and sales theories to the real-world issues delegates face including balancing demand and supply, understanding and responding to buyer behaviors, and relationship building
  • Verbal and non-verbal skills for managing teams for peal performance
Course Outline
Day 1

Managing Marketing Resources

  • Creating the Marketing Team
    • Needs, Structure, Recruitment, and Induction
  • Developing Team Members’ Capabilities through Mentoring and Providing Challenges
  • Setting Clear Priorities
    • Selecting, Explaining and Winning Support for Team Goals
  • Techniques for Setting and Managing the Marketing Budgets
  • Monitoring, Evaluating and Reporting the Financial Performance of Marketing
  • Developing and Sustaining Relationships with External Suppliers
    • Photographers
    • Printers
    • Agencies
Day 2

Perfecting Marketing Management

  • Directing Insights
    • Researching Markets, Analyzing and Forecasting Customer Demand
  • Encouraging Customer Centricity
    • Connecting with Customers
    • Developing Long Term Win-Win Relationships
  • Strengthening Brands
    • Image, Positioning, Lines and Families
  • Maximizing Revenues and Profits through Effective Product Life Cycle Management
  • Integrated Marketing Communications
    • Online and Offline Activities
    • Campaigns
  • Ensuring Value along the Distribution Channels, whether Vertical, Horizontal or Integrated
Day 3

Operational Sales Management

  • Choosing between the Types of Sales Roles from Creating Demand to Delivering Products
  • Setting Sales Force Objectives
    • Prospecting, Selling, Servicing and Allocating Products During Shortages
  • Strategies for Deploying Salespeople Strategically in Response to Customer Needs, Competitors’ Actions and Marketplace Changes
  • Options for Structuring the Sales Force, Depending on Type of Customer and Product Lines
  • Developing an Attractive Sales Force Compensation Plan that Provides Essential Regular Income plus Incentives for High Performance
  • Planning: Forecasting and Projecting Sales for Management Information Systems Reporting
Day 4

Managing Sales Teams for Peak Performance

  • Understanding the Key Principles of Personal Selling – Sales Tactics, Negotiation, Relationship Management
  • The Characteristics of Highly Motivated and Competent Salespeople
  • Encouraging Ongoing Learning and Development for Mastering Sales Capabilities
  • Directing Sales Representatives through Setting Targets for Contact with Prospects and Customers
  • Motivating Salespeople to Do Their Best through Relationships and Incentives
  • Evaluating Individual Sales Performance and Giving Good Feedback that Leads to Improved Performance
Day 5

Advanced Interpersonal Skills

  • Time Management Strategies for Prioritizing, Staying on Task and Becoming More Efficient
  • Giving Feedback
    • Understanding when and how to provide constructive feedback, so it is useful and helpful
  • Facilitating Discussion and Debate
    • Ensuring everyone contributes and respects different viewpoints
  • Enabling Collaboration
    • Sharing and encouraging others to share ideas and information
  • Creating Respect for Others
    • A cohesive team with mutual respect
  • Managing Effective Meetings
    • Aiming for a commitment, not just agreement
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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