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The Certified Marketing Professional : The Sales & Marketing Management MBA

An Interactive 5-Day Training Course

The Certified Marketing Professional :
The Sales & Marketing Management MBA

Mastering Strategic Sales and Marketing for Business Growth

NASBA

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Course Summary

This GLOMACS training course is designed for professionals seeking to master the full spectrum of marketing and sales strategies to drive business success. In today’s competitive landscape, organisations need leaders who can integrate marketing intelligence with sales execution to deliver measurable results. This course equips participants with the tools, frameworks, and insights needed to lead high-performing marketing and sales teams.

This training course combines the strategic depth of an MBA with the practical expertise of a certified marketing professional. Participants will explore advanced concepts in brand management, customer engagement, digital marketing, and sales leadership. Through interactive sessions, real-world case studies, and hands-on exercises, delegates will gain the confidence and competence to influence business outcomes and accelerate career growth.

This training course will highlight:

  • Strategic integration of sales and marketing functions
  • Advanced customer segmentation and targeting techniques
  • Digital marketing strategies and performance analytics
  • Leadership and team management in sales environments
  • Brand positioning and value proposition development
Course Outline
Day 1

Strategic Marketing Foundations

  • Marketing principles and strategic alignment
  • Market segmentation and targeting strategies
  • Consumer behaviour and decision-making models
  • Brand positioning and value creation
  • Marketing mix and integrated communications
  • Competitive analysis and market intelligence
  • Strategic planning and goal setting
  • Marketing ethics and corporate responsibility
Day 2

Sales Management and Leadership

  • Sales strategy and organisational alignment
  • Sales forecasting and pipeline management
  • Motivating and leading sales teams
  • Sales performance metrics and KPIs
  • Consultative selling and relationship building
  • Territory and account management
  • Negotiation and closing techniques
  • Coaching and mentoring in sales
Day 3

Digital Marketing and Analytics

  • Digital marketing channels and platforms
  • SEO, SEM, and content marketing strategies
  • Social media engagement and branding
  • Email marketing and automation tools
  • Web analytics and performance tracking
  • Customer journey mapping and UX
  • Online reputation and influencer marketing
  • Data-driven campaign optimisation
Day 4

Marketing Execution and Campaigns

  • Campaign planning and budgeting
  • Creative development and messaging
  • Media planning and buying strategies
  • Integrated marketing communications
  • Event and experiential marketing
  • Product launch and go-to-market strategies
  • Monitoring and evaluating campaign success
  • Crisis communication and brand protection
Day 5

Strategic Integration and Application

  • Aligning sales and marketing for growth
  • Building cross-functional collaboration
  • Strategic account and customer management
  • ROI and performance measurement frameworks
  • Leadership in marketing and sales transformation
  • Innovation and future trends in marketing
  • Capstone project and action planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Sales & Marketing
Related Certificates
NASBA

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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