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The Certified Marketing Professional

An Interactive 5-Day Training Course

The Certified Marketing Professional

Marketing in the Real and Virtual Worlds

NASBA
Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 Dubai $ 5,950
03 - 07 Aug 2026 London $ 5,950
09 - 13 Nov 2026 Dubai $ 5,950
28 Dec - 01 Jan 2027 Amsterdam $ 5,950
Online Schedule
Date Venue Fees
23 - 27 Mar 2026 Online $ 3,950
09 - 13 Nov 2026 Online $ 3,950
22 - 26 Mar 2027 Online $ 3,950

Course Summary

In just a few short years, the internet, and more recently still, social media, has changed the world.  There are very few aspects of modern life that have not been changed forever by internet technologies. ‘Bricks and Mortar’ businesses are being replaced by ‘Clicks and Mortar’ at an astonishing rate. Just ten years ago, it was commonplace to see surveys of consumers saying they would not shop online as they did not trust it.  No more. The rush to online shopping was well advanced in 2019, the Coronavirus pandemic and the ‘locking-down’ of retail and other businesses drove all purchasers online and, at time of writing, they show no need to move back.

Increasingly, customer engagement is also a virtual thing, ‘Likes’, ‘Follows’ and Re-tweets have become the new commercial currency.  With many once proud brands now reduced to commodity-status by peer-review and price comparison websites, the art and practice of marketing, that most social of all business practices, has also moved into the virtual realm.

This Certified Marketing Professional training course addresses these issues and will enable attendees to construct a fully worked-out digital marketing strategy and plan that can be executed immediately.  Attendees will:

  • Learn proven concepts in Strategy
  • Learn proven techniques in Marketing
  • Learn how to establish a Brand presence online
  • Understand how to generate and match content to digital platforms and customer types
  • Understand video marketing
  • Learn how to tell ‘digital stories’ that engage customers
Course Outline
Day 1

Strategic Marketing ‘101’

  • Strategic Management
  • Product Positioning
  • Situational Analyses
  • Marketing Planning
  • The Concepts of Marketing
  • Market and Customer Segmentation
  • Proposition Building
Day 2

Marketing & Digital Strategies

  • Choosing the right platforms for the right customer personas
  • Finding your online ‘voice’
  • Developing Data-Driven Audience and Campaign Insights 
  • Campaign Creation Strategies
  • Customer Engagement techniques
  • Integrating your core messages across multi-platforms
  • What is ‘Content Marketing’?
  • Creating relevant, compelling content
  • Search Engine Optimization (SEO)
Day 3

Marketing Innovation

  • The Science and practice of innovation
  • Disruptive Business Models
  • Applying marketing innovation to your Marketing plans and efforts
  • The creation of unique and compelling value
  • Building compelling, innovation-led value propositions
Day 4

Optimal Brand Management

  • The Roles of the Brand Manager
  • Project Evaluation
  • Brand Strategies
    • Market Positioning
    • Pricing
    • Channel choice & Management
  • Setting and Managing success metrics
  • Supporting the Brand with Creative Insights
Day 5

CX – The Customer Experience

  • Why the Customer Experience is Crucial
  • Mapping the Customer Journey and Moments of Truth
  • Blending the online and ‘real-world’ Cx
  • Understanding the mind of the customer
  • Customer Personas
  • Matching propositions to personas
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Sales & Marketing

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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