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Strategic Event Management

An Interactive 5-Day Training Course

Strategic Event Management

Investing in The Future of Your Events

NASBA
Classroom Schedule
Date Venue Fees
10 - 14 Aug 2026 London $ 5,950
14 - 18 Dec 2026 Dubai $ 5,950
Online Schedule
Date Venue Fees
01 - 05 Jun 2026 Online $ 3,950

Course Summary

This GLOMACS Strategic Event Management training seminar will take your events programme to the next level building your brand and reputation in line with corporate objectives. Getting the right mix of events with the right design values and consistent messaging to the right audiences is key. But what are the ‘right’ decisions?

Being correctly positioned at key industry conferences and exhibitions is important for brand visibility and positioning. Courting the right guests at your social events builds influence plus, every event needs to be well planned and organised. Lack of attention to a critical detail could result in your event being talked about for all the wrong reasons with damage to your brand and reputation.

This GLOMACS training seminar will highlight:

  • Selecting the right events for your purpose spreading risk across many events, so that success won’t depend on one event alone
  • The cumulative building of key messages and brand values with key stakeholders
  • Master planning, hosting and following-up like a world-class professional
  • Building capability, a trusted suppliers list and infrastructure across events
  • The skills of the perfect host and media spokesperson
Course Outline
Day 1

The Role of Events in your Corporate Strategy 

  • Analysing your Corporate Strategy and Plans to develop an Event Strategy
  • Assessing your Needs
  • The Importance of Clarity of Purpose and Audience Needs Analysis
  • Choosing the Right Events to Fit the Objectives
  • Budget - Staff, Time, Materials Money
  • Creating an Event Management Plan
  • Venue Choice and Suitability Assessment
Day 2

Event Planning: The Theory and Practice   

  • The Importance of Messaging
  • Developing your Corporate Story
  • Brand and its Expression in your Event Concept
  • Consistent Messaging and Tone across Events
  • Sponsorship and Long-term Partnership / Alliances
  • Event Promotion and Marketing
Day 3

Event Management

  • Scheduling - The Long-term Plan
  • Building up your Palette of Equipment, Staging and Brand Collateral
  • Contracting and Managing a Suppliers List to Deliver your Plan
  • Flawless and Consistent Contracting that omits No detail
  • Managing Suppliers on Site
  • Entertainers, Speakers and Hosts – Selection, Briefing and Support
  • Exhibitions and Displays
Day 4

Invitations, VIPs and Hospitality

  • Developing your Social Engagement List of VIP Stakeholders
  • Briefing your Team and Senior Managers, Speakers and Honorees
  • Working with VIPs, their Diaries and Social Teams
  • Hosting, Greeting, Farewell and Follow-up
  • Creating Mementoes and Publicity Collateral
  • Planning for every Contingency
  • Staying Safe - Risk Assessment and Events
Day 5

Bringing it All Together

  • Managing the Media across your Programme - Press Releases, Packs and Gifts
  • Conducting Interviews and Briefing Interviewees to Build Messages
  • Photography and Videography as a Cumulative Record – Developing ‘B’ Roll
  • Social Media and Remote Event Additions to Enhance Coverage
  • Evaluating Each Event’s Success
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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