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Strategic Communication: Thinking, Planning and Execution

An Interactive 5-Day Training Course

Strategic Communication: Thinking, Planning and Execution

Involve, Inspire, Influence

NASBA
Classroom Schedule
Date Venue Fees
26 - 30 Jan 2026 Amsterdam $ 5,950
02 - 06 Mar 2026 Riyadh $ 5,950
23 - 27 Mar 2026 Dubai $ 5,950
20 - 24 Apr 2026 Dubai $ 5,950
18 - 22 May 2026 London $ 5,950
29 Jun - 03 Jul 2026 Dubai $ 5,950
24 - 28 Aug 2026 London $ 5,950
21 - 25 Sep 2026 Dubai $ 5,950
26 - 30 Oct 2026 London $ 5,950
23 - 27 Nov 2026 Dubai $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
25 - 29 Jan 2027 Amsterdam $ 5,950
15 - 19 Mar 2027 Riyadh $ 5,950
22 - 26 Mar 2027 Dubai $ 5,950
Online Schedule
Date Venue Fees
18 - 22 May 2026 Online $ 3,950
26 - 30 Oct 2026 Online $ 3,950

Course Summary

Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues and forecast and analyse trends which might impact your organisation – including political, economic, social and technological developments.

Packed with examples of best practices, this Strategic Communication: Thinking, Planning and Execution training course will explore how to create, develop, and deliver communication strategies that have real value for the company. This training course enables managers and communications practitioners to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organisation achieve its strategic objectives.

This GLOMACS Strategic Communication: Thinking, Planning and Execution training course training course will highlight:

  • How to align your communications with your corporate strategy?
  • Assessing your communications environment
  • Ensuring that your communication matches strategic intent
  • Horizon scanning, forecasting and scenario painting
  • Measuring outcomes
Course Outline
Day 1

Why is Strategic Communication Important?

  • Why is communication important – and what is ‘strategic’?
  • It starts with the corporate strategy
  • Exploring corporate strategy to define your role
  • The place of business and communications plans
  • Structures for Communications strategies and plans
  • Applying these insights to your organisation
Day 2

Researching Strategy

  • The big picture – analysing trends
  • Using SWOT, PEST and PESTLE
  • Analysing Opportunities and Threats
  • Over the horizon events – early warnings
  • Research skills
  • Research sources
Day 3

Stakeholder Communications

  • Mapping your regular stakeholders
  • Identifying ‘situational stakeholders’ by project and issue
  • Planning stakeholder communication activities
  • Recognising the need for campaigns
  • The skills of negotiation and persuasion
  • Stakeholder narrative and messaging
Day 4

Communications Strategy

  • Vision, mission, values and strategy
  • Account management and business communications strategies
  • SMART objectives
  • Creating KPIs and CSFs
  • Developing your communications plans
  • Consulting on your draft strategy
Day 5

Evaluation

  • Communication – what can be measured
  • Gathering and using data
  • Making your data gathering plan
  • Acquiring the tools – your ‘tech stack.’
  • Making strategy happen
  • Reporting to the C Suite
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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