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Social Media Summit

An Interactive 5-Day Training Course

Social Media Summit

Social Media Marketing Best Practice

NASBA
Classroom Schedule
Date Venue Fees
01 - 05 Jun 2026 Dubai $ 5,950
24 - 28 Aug 2026 London $ 5,950
31 May - 04 Jun 2027 Dubai $ 5,950
23 - 27 Aug 2027 London $ 5,950

Course Summary

Social media marketing has become one of the most powerful and cost-effective ways to increase brand awareness and engage audiences across organisations. This training course explores how professionals can leverage social media platforms to build meaningful connections with customers, employees, and stakeholders while strengthening brand presence. The Social Media Summit training course provides a comprehensive understanding of how to identify the right platforms, create compelling content, and develop strategies that align with organisational goals and audience expectations.

Participants will gain practical insight into structuring effective campaigns, applying storytelling techniques, and understanding emerging trends that influence digital engagement. The training course emphasises how to build trust, create dialogue, and maintain relevance through consistent and targeted communication. The Social Media Summit training course equips professionals with the knowledge and tools to design impactful campaigns and sustain long-term audience engagement in a competitive digital landscape.

Skills & Competencies

From this Social Media Summit training course, participants will develop the following key skills and competencies:

  • Social media strategy development
  • Content creation and storytelling
  • Audience targeting and engagement
  • Campaign planning and execution
  • Platform selection and optimisation
  • Data-driven marketing insights

Key Learning Outcomes

At the end of Social Media Summit training course, you will learn to:

  • Identify the most effective social media platforms for business use.
  • Create engaging and relevant content tailored to different audiences.
  • Develop structured social media strategies aligned with organisational goals.
  • Build and sustain audience engagement and brand trust.
  • Measure campaign performance using relevant tools and metrics.

How You Will Learn

Participants will explore structured social media frameworks, platform strategies, and content development techniques through guided learning and applied discussion. The training course focuses on building practical understanding of audience engagement, campaign planning, and performance measurement to support effective social media execution.

Who should Attend?

This training course is designed for professionals involved in marketing, communication, and digital strategy development. It is ideal for those seeking to enhance their ability to leverage social media effectively within their organisation.

This Social Media Summit training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing Professionals and Executives
  • Marketing Managers and Senior Leaders
  • IT and Digital Transformation Professionals
  • Professionals responsible for Digital Strategy
  • Individuals seeking to enhance social media expertise
Course Outline
Day 1

Identify Social Media Platforms

This day explores key social media platforms and their differences, helping participants select the most suitable channels for their business. It also focuses on account setup and best practices for organisational presence. The topics covered will include:  

  • An Overview of the Main Social Media Platforms
  • The Differences between each Platform
  • What type of audiences do they appeal to?
  • Best Practices for each Platform
  • Choosing the Correct Social Media Platform for Your Business
  • Setting-up a Social Media Experience
  • Best Social Media Account Practices
  • Facebook for a Business
  • Twitter for a Business
  • LinkedIn for a Business
  • Instagram for a Business
  • YouTube for a Business
Day 2

Developing Content and Copy

This day focuses on creating effective content tailored to different platforms and audiences. Participants learn techniques for developing engaging visuals, messaging, and consistent content strategies. The topics covered will include:  

  • Identify What Type of Content is Best Suited for Each Platform and Your Brand
  • Creating Original Content
  • How to Choose Imagery, Videos and GIFs and the Best Websites To Do This
  • Edit Your Photos / Images using Free Editing Software and Ensure Correct Sizing for Each Platform
  • Learn to Write Engaging Copy to Capture Your Audience’s Attention
  • The Importance of Variety and Making Sure Content Doesn’t Get Stagnant
  • Topics and Messaging
  • Content Curation
  • Using Influencers to Drive Your Reach
Day 3

Growing and Engaging an Audience

This day examines how to build a strong and engaged audience through consistent communication and storytelling. Participants explore techniques to develop a unique brand voice and foster audience interaction. The topics covered will include:  

  • Creating a Consistent Tone of Voice
  • Knowing Your Audience
  • Ensuring Your Story is Unique
  • Becoming Memorable to Your Audience
  • Portraying Personality in Your Posts
  • Invite Your Audience and Customers to Become Part of Your Brand
  • Hashtag Best Practice
Day 4

Structuring Social Media Marketing Campaigns

This day focuses on planning and executing structured social media campaigns. Participants learn how to optimise posting strategies, manage content calendars, and maximise engagement. The topics covered will include:  

  • Creating Posts with Suitable Imagery and Snappy Copy
  • Discover What Can Make Your Post Successful or Unsuccessful
  • Plan a Monthly Content Calendar
  • Learn to Post at the Best Times for Maximum Engagement
  • How to Use a Scheduling Platform
  • How to Use the Stories Function on Various Platforms Successfully
  • The Importance of Hashtag Research and How to Use Them Effectively
  • Advertising Best Practice
Day 5

Developing Data-Driven Audience and Campaign Insights

This day explores how to measure and analyse social media performance using analytics tools. Participants focus on extracting insights and improving campaign effectiveness through data. The topics covered will include:  

  • Campaign Tools Analysis and Automation Tools
  • Facebook Tools and Analytics
  • Twitter Tools and Analytics
  • LinkedIn Tools and Analytics
  • Instagram Tools and Analytics
  • YouTube Analytics and Campaigns
  • Hands-on Project to Put These Skills into Practice
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
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NASBA

Customisation & In-House Delivery

Delivering this in-house training course allows organisations to align social media strategies with their brand positioning, audience segments, and business objectives. Customisation ensures teams focus on real organisational challenges, enhancing campaign effectiveness, audience engagement, and measurable marketing outcomes.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Social Media Summit training course:

  • Stronger digital brand presence
  • Improved audience engagement strategies
  • Enhanced content effectiveness and reach
  • Better campaign planning and execution
  • Increased data-driven marketing decisions
  • Sustainable social media growth capability
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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