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Protocol & Event Management

An Interactive 5-Day Training Course

Protocol & Event Management

Effective Events and Etiquette

NASBA
Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 Dubai $ 5,950
29 Jun - 03 Jul 2026 Dubai $ 5,950
06 - 10 Jul 2026 Lisbon $ 5,950
03 - 07 Aug 2026 Lisbon $ 5,950
17 - 21 Aug 2026 London $ 5,950
14 - 18 Sep 2026 Amsterdam $ 5,950
21 - 25 Sep 2026 Dubai $ 5,950
26 - 30 Oct 2026 Oslo $ 5,950
23 - 27 Nov 2026 Dubai $ 5,950
14 - 18 Dec 2026 London $ 5,950
11 - 15 Jan 2027 Oslo $ 5,950

Course Summary

This GLOMACS Protocol & Event Management training course is a must for anyone aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing.

This GLOMACS training course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

Key highlights of this GLOMACS training course are:

  • What events can do for your PR and marketing strategy?
  • Scheduling techniques to plan and deliver an event
  • Practical hints and tips on venue choice, stage management and different types of dining
  • Managing the media at your events to multiply outcomes
  • Advice on looking after guests and protocol for VIPs
Course Outline
Day 1

The Role of Events in a Public Relations or Marketing Strategy

  • An Overview of Public Relations and How Events fit in
  • The PR Transfer Process and the Six Point PR Plan
  • Assessing your needs
  • Choosing the Event to fit the Objective and Audience
  • A Review of the Different Types of Event available
  • Writing a Successful Event Proposal
Day 2

Event Planning, the Theory and Practice

  • Scheduling - the long term plan
  • Event Running Order - timing of an event
  • Budget - staff, time, materials money
  • Choosing the Best Venue for your purpose
  • Accommodation
  • Layout for Different Events - Seating, etc.
Day 3

Stage Management, Dining and Entertainment, Health and Safety

  • “Stage Management” of the Event
  • Ensuring the Event is On-Message and On-Brand
  • Welcome Desk - Set Up and Management
  • Sets, Staging and Corporate Identity
  • Catering, Entertainment and Music at your Event
  • Staying Safe - Risk Assessment and Events
Day 4

Managing the Media at Your Events

  • Generating News through an Event
  • Inviting the Media - invitations and press releases
  • The Press Office, Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Creating a Lasting Record - Filming and Photography
  • Involving your In-house Media
Day 5

Invitations, VIPs and Bringing it all Together

  • Invitation Process for Different and Protocols
  • Working with VIPs
  • Meet and Greet
  • Hosting and Farewell
  • Follow-up
  • Building an Event Management Team
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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