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Oil Products Marketing

An Interactive 5-Day Training Course

Oil Products Marketing

Learning proven techniques to maximise your marketing impact in a highly competitive sector

NASBA
Classroom Schedule
Date Venue Fees
09 - 13 Feb 2026 London $ 5,950
13 - 17 Jul 2026 London $ 5,950
26 - 30 Oct 2026 London $ 5,950
02 - 06 Nov 2026 Dubai $ 5,950
15 - 19 Mar 2027 London $ 5,950
Online Schedule
Date Venue Fees
26 - 30 Oct 2026 Online $ 3,950

Course Summary

This GLOMACS Oil Products Marketing training course will help you to understand how successfully to market oil products in one of the world’s most competitive environments. No matter how experienced an oil marketing executive you may be, the ability to differentiate, promote, market, and sell your products and services is the single attribute that will help to distinguish you in your role.

Learning how to be a better marketer will enable you to progress in your career, while permitting your organisation to gain the maximum benefit from your skills within this technically challenging sector. Simply being able to make effective marketing decisions isn’t just about using the information in front of you. Importantly, it’s about being able to find a commercially viable compromise, often between varied parameters.

This Oil Products Marketing training course will examine:

  • An oil product marketing overview, including key sectors such as retail, commercial aviation, marine, lubricant, bitumen & sulphur, biofuel, pipeline & midstream
  • The issues and challenges associated with marketing oil products
  • Oil product marketing trends – how products are evolving, and how marketers can respond to these new opportunities
  • Devising and implementing a successful commercial marketing strategy
  • The value of effective branding within the oil product marketing sector
Course Outline
Day 1

The Oil Product Sector – An Overview of Market Dynamics & Distribution Channels

  • The basics of marketing oil products, including market dynamics and distribution channels
  • Commonly marketed downstream products and the issues & challenges influencing & driving their marketing
  • Defining your message, categorizing your customers segments and analyzing their needs & expectations
  • How can branding make or break your oil product marketing?
  • Upstream versus downstream – the key issues driving each segment
Day 2

Wholesale Marketing in the Oil Product Sector

  • How wholesale sales, distribution channels and reseller sales operate
  • Using the AIDA model in relation to terminal and rack sales
  • Conducting a PESTEL analysis – assessing how your marketplace functions using external observations and feedback
  • Market structures and market dynamics, including regulatory and external factors
  • Distribution channels and their effect upon the marketing mix and profitability
  • Pricing structures and using industry standard tools to define your product positioning
  • Standing out in a crowd – what makes your product unique?
Day 3

Retail Marketing in the Downstream Oil Sector

  • Using retail psychology and buyer behaviour techniques to market products to customers
  • Developing and leveraging your key brand differentiators
  • Why segmentation and positioning are critical to fuel, lubricant and other downstream product successes
  • Porter’s Five Forces in relation to retail oil product marketing
  • Marginal utility and diminishing returns – where profits and how are made in the sector
  • Adding financial benefit via value chain analysis
  • Evaluating the impact of future product developments on your marketing mix
Day 4

Integrating you Marketing Mix Across Multiple Platforms in the Oil Product Sector

  • Integrating your marketing campaign techniques to maximise ROI
  • Crafting and developing your social media platforms to leverage customer reach
  • Maximising your social media metrics across multiple digital platforms
  • Reaching and influencing key accounts, customers and consumers via digital channels
  • Generating clicks and conversions – harvesting your database
  • Developing a fully integrated digital strategy to wrong-foot your competitors
Day 5

Delivering the Future

  • Driving a future-proof marketing strategy that’s fit for purpose
  • Demonstrating and proving value to your board and shareholders
  • Working with ambassadors, pressure groups and thought leaders to present a compelling business offering
  • Leveraging internal comms to refine your brand values
  • Working with internal stakeholders to develop a bulletproof business case, strategic plan and implementation timeline
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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