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Marketing Communication

An Interactive 5-Day Training Course

Marketing Communication

Mixing Media for Greatest Impact

NASBA
Classroom Schedule
Date Venue Fees
08 - 12 Jun 2026 Dubai $ 5,950
31 Aug - 04 Sep 2026 Amsterdam $ 5,950
09 - 13 Nov 2026 London $ 5,950

Course Summary

This Marketing Communication training course will change the way you think about and approach your work. As advertising and traditional marketing promotion have become less active, the focus has moved to combine the many channels used by your customers and prospective customers to engage, influence, and persuade target audiences. It combines elements of public relations and marketing, which are directed at selling your products or services, winning customers, and promoting loyalty. It helps you make the best use of social media and other new channels.

This GLOMACS training course will highlight:

  • Cover the relationship between marketing communications, marketing, and PR
  • A toolkit of skills that will boost your campaigns
  • The skills to become competent researchers using data to inform practice
  • An understanding of global digital communications
  • The knowledge and techniques to develop your brand and reputation
Course Outline
Day 1

Marketing Communication – Its Value and Practice

  • Marketing Communication – A Brief History
  • World Class Examples
  • A Marketing Communications Audit of Your Comms
  • The Marketing Communication Process
  • Matching the Medium and the Message
  • Researching Your Stakeholders and their Needs / Wants
Day 2

Marketing Communications and Your Brand

  • The Power of the Brand
  • Building Brand Loyalty
  • Brand Management and Communications
  • Measuring Your Brand, Culture and Brand Equity
  • Developing a Content Strategy
  • The Communication Plan
Day 3

The Marketing Communication Toolbox

  • Problem Solving and Lateral Thinking
  • Relationship Marketing
  • Creative Direction and Writing
  • Integrating Messages – The Message House
  • The Psychology of Persuasion and Influence
  • Researching and Measuring Consumer Behaviour
Day 4

New Media and the Communications Mix

  • The Rise of Social Media and Its Value in Business
  • Choosing Channels
  • Communities, Communication, Trust and Loyalty
  • Creating Customer Profiles and Identifying Audience Desires and Needs
  • The Integrated Marketing Communications Campaign
  • Campaign Planning, Delivery and Evaluation
Day 5

Bringing It All Together 

  • Creating a Successful Strategy
  • The Importance of Strategic Alignment and Clear Roles and Responsibilities
  • Customer Journey Focused Communication
  • Optimise Marketing Budgets across Markets, Brands and Channels
  • Aligning Budgets against Business Objectives and the Market Opportunity
  • KPIs, Measurement and Evaluation
  • Summary and Conclusion
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure
Related Categories
Sales & Marketing

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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