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Incident & Crisis Response Communication Skills

An Interactive 5-Day Training Course

Incident & Crisis Response Communication Skills

The Essentials to Support Operational Response During Incidents

NASBA
Classroom Schedule
Date Venue Fees
08 - 12 Jun 2026 Dubai $ 5,950
31 Aug - 04 Sep 2026 Dubai $ 5,950
21 - 25 Sep 2026 Riyadh $ 5,950
16 - 20 Nov 2026 London $ 5,950
07 - 11 Dec 2026 Pretoria $ 5,950
22 - 26 Mar 2027 Riyadh $ 5,950
22 - 26 Mar 2027 London $ 5,950
07 - 11 Jun 2027 Dubai $ 5,950
30 Aug - 03 Sep 2027 Dubai $ 5,950
20 - 24 Sep 2027 Riyadh $ 5,950
15 - 19 Nov 2027 London $ 5,950
06 - 10 Dec 2027 Pretoria $ 5,950
Online Schedule
Date Venue Fees
16 - 20 Nov 2026 Online $ 4,950
15 - 19 Nov 2027 Online $ 4,950

Course Summary

Effective communication during incidents and crises is critical to protecting organisational reputation and ensuring coordinated operational response. This training course provides a structured approach to understanding how communication and operational actions work together to manage crises effectively. Participants explore the communication environment, stakeholder expectations, and media dynamics, gaining the capability to respond confidently under pressure. The Incident & Crisis Response Communication Skills training course equips professionals with the essential knowledge to anticipate crises, manage communication risks, and maintain organisational credibility in challenging situations.

Organisations face increasing exposure to risks that can escalate rapidly into crises, making preparation and response strategies more important than ever. This training course focuses on building practical communication plans, strengthening media engagement techniques, and developing resilience in high-pressure situations. Participants learn how to communicate clearly, maintain trust, and align communication with operational priorities during disruption. The Incident & Crisis Response Communication Skills training course enables professionals to handle crisis situations effectively while safeguarding organisational reputation and stakeholder confidence.

Skills & Competencies

From this Incident & Crisis Response Communication Skills training course, participants will develop below key skills and competencies:

  • Crisis communication strategy development
  • Media handling and engagement skills
  • Stakeholder communication management
  • Incident response planning capability
  • Reputation management awareness
  • Communication under pressure

Key Learning Outcomes

At the end of Incident & Crisis Response Communication Skills training course, you will learn to:

  • Develop effective communication strategies during incidents and crises.
  • Understand media dynamics and manage communication under scrutiny.
  • Design and implement incident communication plans.
  • Apply tools and techniques for crisis response communication.
  • Strengthen stakeholder communication and reputation management approaches.

How You Will Learn

Learning is developed through structured exploration of crisis communication principles, planning approaches, and media engagement techniques. Participants examine practical scenarios to strengthen their ability to respond effectively during incidents. Emphasis is placed on applying communication strategies that support operational response, enhance clarity, and maintain confidence during high-pressure situations.

Who should Attend?

This training course is designed for professionals responsible for communication, crisis response, and organisational reputation management. It benefits individuals involved in managing internal and external communication during incidents and disruptions.

This Incident & Crisis Response Communication Skills training course is suitable to a wide range of professionals but will greatly benefit:

  • Public Relations Practitioners
  • Health, Safety, and Environment Professionals
  • Senior Operations Personnel
  • Team Leaders and Managers
  • Professionals responsible for organisational communication
Course Outline
Day 1

Orientating to Communication at The Time of a Crisis or Incident

This day introduces the principles of crisis communication, public relations foundations, and stakeholder expectations during incidents. Participants explore reputation management and ethical communication frameworks. The topics covered will include:  

  • Key Principles of Crisis Communication and Incident Response
  • An Overview of the Scope & Role of Public Relations
  • Key Underpinning Concepts in PR
  • What Makes a Crisis?
  • The Importance of Reputation Management
  • An Exploration of Stakeholders - Who Want to Know What Is Going On and Why You Must Communicate
  • The Ethical Framework for Communication
Day 2

Creating A Crisis or Incident Plan

This day focuses on developing structured crisis management plans and understanding the importance of preparedness. Participants examine planning processes, response systems, and common mistakes. The topics covered will include:  

  • What is Crisis Management?
  • Why do you need a plan and what should be in it?
  • The Planning Process & Vulnerability Audit
  • Alerting Procedures
  • Response Structures - A look at putting together the necessary systems, teams and facilities to meet the threat
  • Exercise High Roller
  • The 20 Most Common Mistakes in Crisis Management - Why do you need a plan?
Day 3

Media Management

This day explores media dynamics, journalist expectations, and strategies for managing media interactions during crises. Participants focus on communication control and leadership under pressure. The topics covered will include:  

  • Media – friend or foe? A Journalistic Perspective
  • What is News? Who are Journalists & What do they want?
  • Media Management Strategies
  • Media Relations
  • Managing Stress
  • Managing Filming and Photography
  • Organising a Media Centre & Press Conference
  • Leadership and The Role of  A Leader
Day 4

Communication Formats & Strategies

This day develops communication techniques and formats required during crisis situations. Participants explore messaging strategies, media briefings, and structured communication delivery. The topics covered will include:  

  • Linking Timelines and Strategies in Communication
  • News Releases, Holding Statements and News Statements
  • Media Briefings and Media Interviews
  • Media Interviews Exercise
  • Other Media Environments
Day 5

Social Media & Crisis Communication

This day focuses on digital communication and the role of social media in crisis response. Participants examine ethical considerations and apply learning through case-based exploration. The topics covered will include:  

  • Orientation to Digital & Social Media
  • Citizen Journalists
  • Social Media & Crises
  • Case Studies
  • Ethical Issues with Social Media
  • Final Exercise
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this in-house training course enables organisations to align crisis communication frameworks with internal policies, risk environments, and operational structures. Customisation ensures that participants address real organisational challenges, strengthening preparedness, communication consistency, and response effectiveness during critical incidents.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Incident & Crisis Response Communication Skills training course:

  • Stronger crisis communication readiness
  • Improved media handling confidence
  • Enhanced organisational reputation protection
  • Better stakeholder communication alignment
  • Increased response coordination effectiveness
  • Greater resilience during disruptions
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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