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Corporate Communications Redefined: Strategic Internal Communication Skills

An Interactive 5-Day Training Course

Corporate Communications Redefined: Strategic Internal Communication Skills

NASBA

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Course Summary

This Strategic Corporate Communication Skills training course uses current research and explores how Internal and External communications can be maximised together. Excellent communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organisation's strategy as well as ensuring that this is shared to external stakeholders. 

This training course will help practitioners to rethink the way they practice Internal Communications, Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.

This GLOMACS training course will highlight the achievement of:

  • Clear communication goals that are understood by all and in line with the Organisation
  • Employee Engagement & Customer Satisfaction
  • Enhanced Transparency
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that engages attention 
  • Increase Productivity
 
Course Outline
Day 1

The Essential Elements of a Strategy and Strategic Plan

  • Assessing the need for Internal & External Communications
  • The Competitive Environment
  • Understanding the Strategic Journey
  • Developing the “Strategy Roadmap”
  • Avoiding Communication pitfalls internal and external
Day 2

Identifying and Strengthening Organisational Gaps

  • Identifying the gaps & identifying a strategic purpose
  • Developing the Communication Plan
  • Defining the Tools and Framework for Internal & External Communications
  • Building Solid Communication Channels Internal & External
  • Setting Clear Goals and KPIs
Day 3

Internal Implementation Strategy

  • Building Solid Communication Channels Up, Down and Across the Organisation
  • "Selling” Your Internal Communication Plan and Programme to Top Management
  • Leading and Communicating Across a Diverse Workforce
  • Communicating in a virtual environment
  • Communicating the “Burning Platform” Message of Change
Day 4

External Implementation Strategy

  • Identifying the Needles to Move
  • Audience centred engagement strategies
  • Sharing the message to the wider external audience
  • Developing content across multiple platforms
  • Crisis Communications
Day 5

Designing the Next Iteration

  • Developing the Message Strategy combined
  • Planning an Action and Setting-up a Strategic Communication Plan
  • Selling” Your Communication Plan and Programme to Top Management
  • Balancing personal and organisational online presence
  • Measuring the Impact of Your Internal & External Communications
Certificates
  • Upon successful completion of the classroom-based training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance
  • Upon successful completion of the online training course, a GLOMACS Certificate will be awarded to all delegates. Guided Learning Hours – In accordance with ISO 9001:2015–certified quality management standards, one Guided Learning Hour is awarded for every 60 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
Related Categories
Corporate Communication
Related Certificates
NASBA

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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