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Business Development Strategy: Pricing, Proposals & Value

An Interactive 5-Day Training Course

Business Development Strategy: Pricing, Proposals & Value

Financial Modelling, Strategic Pricing, and High-Impact Proposal Development

NASBA
Classroom Schedule
Date Venue Fees
14 - 18 Sep 2026 Riyadh $ 5,950
09 - 13 Nov 2026 Riyadh $ 5,950

Course Summary

In today’s competitive business environment, organisations must align pricing, proposals, and value communication with strategic objectives to achieve sustainable growth and profitability. The Business Development Strategy: Pricing, Proposals & Value training course equips professionals with the ability to develop competitive pricing strategies, prepare structured proposals, and communicate measurable value to stakeholders. It focuses on integrating financial modelling, pricing frameworks, and proposal development techniques to support informed decision-making and stronger commercial outcomes.

The training course further explores how organisations can enhance business development performance through structured reporting, dashboard design, and compliance with procurement requirements. Participants will gain practical insights into aligning pricing decisions with risk, profitability, and market positioning while improving proposal quality and impact. The Business Development Strategy: Pricing, Proposals & Value training course enables professionals to deliver data-driven proposals and strengthen value-based business development practices.

Skills & Competencies

From this Business Development Strategy: Pricing, Proposals & Value training course, participants will develop the following key skills and competencies:

  • Strategic pricing and value alignment
  • Financial modelling and budgeting capability
  • Proposal structuring and development
  • Commercial risk assessment skills
  • Performance reporting and dashboard design
  • Value communication and stakeholder engagement

Key Learning Outcomes

At the end of Business Development Strategy: Pricing, Proposals & Value training course, you will learn to:

  • Develop pricing strategies aligned with value and profitability.
  • Apply financial modelling and budgeting within proposals.
  • Integrate procurement requirements into proposal development.
  • Design dashboards to track business development performance.
  • Communicate commercial value using structured reporting techniques.

How You Will Learn

Participants will explore structured approaches to pricing, proposal development, and value communication through guided discussions and practical frameworks. The training course focuses on applying financial modelling, reporting techniques, and strategic tools to real business development scenarios, enabling participants to strengthen commercial decision-making and performance outcomes.

Who should Attend?

This training course is designed for professionals responsible for pricing, proposals, and business growth across organisations. It supports those seeking to strengthen commercial capability and improve business development effectiveness.

This Business Development Strategy: Pricing, Proposals & Value training course is suitable to a wide range of professionals but will greatly benefit:

  • Business Development Managers
  • Proposal and Bid Managers
  • Commercial and Pricing Managers
  • Key Account and Sales Managers
  • Finance and Costing Professionals
Course Outline
Day 1

Business Development Strategy and Value-Based Pricing

This day explores the role of pricing within business development strategy and compares value-based and cost-based approaches. Participants examine market positioning, client value drivers, and pricing structures for complex proposals. The topics covered will include:  

  • Role of pricing in business development strategy
  • Value-based pricing versus cost-based pricing
  • Market positioning and competitive pricing strategies
  • Understanding client value drivers and decision criteria
  • Pricing risk and margin optimisation
  • Structuring pricing models for complex proposals 
Day 2

Financial Modelling and Budgeting for Proposals

This day focuses on financial modelling principles, cost structures, and budgeting techniques used in proposal development. Participants explore risk-adjusted pricing, profitability analysis, and governance processes. The topics covered will include:  

  • Financial modelling fundamentals for business development
  • Cost structures and pricing components
  • Budgeting for bids and proposal submissions
  • Sensitivity analysis and profitability scenarios
  • Risk-adjusted pricing and contingency planning
  • Financial approval and governance processes 


Day 3

Proposal Development and SA Procurement Law

This day addresses structured proposal development and alignment with evaluation criteria. Participants explore procurement law requirements, compliance documentation, and risk management in regulated environments. The topics covered will include:  

  • Structuring winning business development proposals
  • Aligning proposals with evaluation criteria
  • SA procurement law overview and compliance requirements
  • Mandatory compliance documentation and governance
  • Risk management in regulated procurement environments
  • Commercial and technical proposal alignment 


Day 4

Designing Dashboards and Performance Reporting

This day focuses on performance measurement and dashboard design for business development. Participants examine KPIs, data visualisation, and linking reporting to strategic decisions. The topics covered will include:  

  • Business development performance metrics and KPIs
  • Designing dashboards for pricing and proposal performance
  • Visualising pipeline and opportunity data
  • Monitoring win rates and profitability
  • Forecasting revenue using dashboard analytics
  • Linking dashboards to strategic decision-making 


Day 5

Tools and Techniques for Impactful Reporting

This day explores reporting techniques for communicating value effectively. Participants develop executive summaries, apply storytelling with data, and create actionable improvement plans. The topics covered will include:  

  • Communicating value through structured reporting
  • Executive-level proposal summaries and insights
  • Storytelling with financial and performance data
  • Reporting tools for business development teams
  • Continuous improvement using performance insights
  • Developing a pricing and proposal strategy action plan


Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this in-house training course enables organisations to align pricing strategies, proposal frameworks, and reporting practices with internal commercial objectives. Customisation ensures that participants focus on real business challenges, improving pricing governance, proposal quality, and value communication to support strategic growth.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Business Development Strategy: Pricing, Proposals & Value training course:

  • Improved pricing accuracy and profitability
  • Stronger proposal competitiveness and quality
  • Enhanced compliance with procurement requirements
  • Better visibility into performance metrics
  • Increased value-based selling capability
  • More effective commercial decision-making
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Frequently Asked Question

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

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