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Business Development & Key Account Excellence

An Interactive 5-Day Training Course

Business Development & Key Account Excellence

Strategic Partnerships, Account Growth, and Value-Driven Relationship Management

NASBA
Classroom Schedule
Date Venue Fees
07 - 11 Sep 2026 Doha $ 5,950
12 - 16 Oct 2026 Doha $ 5,950
14 - 18 Dec 2026 Doha $ 5,950

Course Summary

Sustainable growth in today’s competitive environment requires organisations to move beyond transactional selling and adopt a strategic approach to business development and key account management. This training course focuses on building long-term client relationships, developing structured engagement strategies, and creating value through strong partnerships. Participants will explore how to identify high-value opportunities, align business development efforts with organisational objectives, and strengthen client relationships for consistent growth. The Business Development & Key Account Excellence training course enables professionals to develop a strategic mindset that supports sustainable revenue generation and long-term success.

The training course further explores the full lifecycle of business development and key account management, from opportunity identification to partnership activation and performance evaluation. Emphasis is placed on data-driven decision-making, stakeholder alignment, and strategic account planning to maximise results. Participants will learn how to leverage analytics, manage partnerships effectively, and drive measurable business outcomes. The Business Development & Key Account Excellence training course equips professionals with the tools and frameworks needed to strengthen account performance and deliver sustained business growth.

Skills & Competencies

From this Business Development & Key Account Excellence training course, participants will develop the following key skills and competencies:

  • Strategic business development planning
  • Key account management expertise
  • Partnership development and governance
  • Data-driven decision-making capability
  • Stakeholder engagement and influence
  • Revenue growth and opportunity management

Key Learning Outcomes

At the end of Business Development & Key Account Excellence training course, you will learn to:

  • Develop structured business development and key account strategies.
  • Build and manage strategic partnerships effectively.
  • Evaluate partnership performance using analytical frameworks.
  • Apply insights and analytics to strengthen account growth.
  • Activate partnership opportunities to drive sustainable revenue.

How You Will Learn

Learning is developed through structured exploration of business development strategies, partnership models, and account management frameworks. Participants will analyse real-world scenarios, strengthen stakeholder engagement approaches, and apply practical tools for opportunity identification and growth planning, enabling immediate application in the workplace.

Who should Attend?

This training course is designed for professionals responsible for driving business growth, managing client relationships, and developing strategic partnerships. It supports those seeking to strengthen their commercial impact and long-term account performance.

This Business Development & Key Account Excellence training course is suitable to a wide range of professionals but will greatly benefit:

  • Business Development Managers
  • Key Account Managers
  • Sales and Commercial Managers
  • Partnership and Alliance Managers
  • Client Relationship Managers
Course Outline
Day 1

Business Development and Key Account Management Foundations

This day introduces the strategic role of business development and differentiates key account management from transactional selling. Participants explore client identification, stakeholder mapping, and account frameworks. The topics covered will include:  

  • Strategic role of business development in organisational growth
  • Key account management versus transactional selling
  • Identifying high-value clients and growth opportunities
  • Stakeholder mapping and relationship structures
  • Understanding customer value drivers and expectations
  • Developing key account management frameworks 
Day 2

Building Strategic Partnerships for Sustainable Growth

This day focuses on identifying and structuring partnerships that support long-term growth. Participants examine collaboration models, governance, and trust-building practices. The topics covered will include:  

  • Role of partnerships in business development strategy
  • Identifying strategic partnership opportunities
  • Partnership models and collaboration structures
  • Aligning partnership objectives with business strategy
  • Governance structures for partnerships
  • Building trust and long-term partnership relationships 


Day 3

Partnership Evaluation and Performance Management

This day explores how to assess partnership effectiveness using structured evaluation frameworks and performance metrics. Participants learn to manage risks and improve outcomes. The topics covered will include:  

  • Partnership evaluation frameworks and criteria
  • Measuring partnership value and contribution
  • Financial and non-financial partnership metrics
  • Risk assessment in partnership arrangements
  • Managing underperforming partnerships
  • Continuous improvement in partnership performance 


Day 4

Strategic Partnership Insights and Analytics

This day focuses on leveraging data and analytics to support business development decisions. Participants explore account insights, segmentation, and performance tracking. The topics covered will include:  

  • Using data to drive business development decisions
  • Account analytics and opportunity mapping
  • Customer segmentation and growth prioritisation
  • Predictive analytics for account expansion
  • Monitoring partnership performance dashboards
  • Translating analytics into growth strategies 


Day 5

Strategic Partnerships Activation and Account Growth

This day emphasises activating partnerships and executing growth strategies. Participants develop plans to expand accounts, engage stakeholders, and sustain long-term value. The topics covered will include:  

  • Activating partnership opportunities for revenue growth
  • Joint business planning with strategic partners
  • Expanding services and cross-selling opportunities
  • Managing executive-level client engagement
  • Building long-term partnership roadmaps
  • Developing a business development action plan


Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this in-house training course allows organisations to align business development strategies and key account management practices with their specific market dynamics and growth objectives. Customisation ensures participants address real client challenges, strengthen strategic partnerships, and improve revenue generation aligned with organisational priorities.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Business Development & Key Account Excellence training course:

  • Stronger strategic client relationship management
  • Improved key account revenue growth
  • Enhanced partnership performance visibility
  • Better alignment with strategic objectives
  • Increased commercial decision-making capability
  • Sustainable long-term business growth
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Frequently Asked Question

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

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