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Achieving Marketing Excellence in Service Organizations

An Interactive 5-Day Training Course

Achieving Marketing Excellence in Service Organizations

Developing Brand and Reputation through Strategic Engagement

NASBA
Classroom Schedule
Date Venue Fees
20 - 24 Apr 2026 London $ 5,950
10 - 14 Aug 2026 Dubai $ 5,950

Course Summary

This GLOMACS Sales & Marketing training course on Achieving Marketing Excellence in Service Organizations draws on a range of fields to provide a holistic approach, including referral marketing, stakeholder engagement, relationship management, content marketing, social selling, salesmanship, branding and reputation management.

Service industries produce a value that is intangible such as customer service, advice, knowledge, design, data, and experiences. How can they explain what they offer in ways that help them stand out from competitors and persuade clients to remain loyal?

Most service organisations could serve a wide range of clients and jump at the chance for any kind of new business. In practice, what happens is that they get a small number of clients and don't grow their business. Why? Because they don't stand out, and prospective clients don't understand how they are unique.

The participants will solve this by developing a clear picture of the ideal clients who they are uniquely designed to serve, the pain points challenges and issues these ideal clients face, and a marketing strategy for turning them into loyal, paying clients.

This GLOMACS training course will highlight:

  • How to create visibility, credibility, and relationships with prospective clients?
  • Creating powerful online business profiles that attract your ideal clients
  • Prospecting to build your sales pipeline and increase the number of new clients
  • Identifying the pain points, they are willing to pay your business to resolve
  • Positioning your organisation as the authority in your marketplace
  • Content marketing to build relationships with your networks
  • Turning contacts into loyal clients who promote your organisation within their networks, generating even more business
Course Outline
Day 1

Principles of Relationship Marketing & Selling 

  • Being visible so prospective clients can find you
  • Developing credibility, liking, and trust, so they are willing to buy from you
  • Positioning your expertise – generalist, specialist or authority
  • Engaging with insights that position you as the expert in your industry
  • Creating word of mouth where your networks recommend and promote you
  • Techniques for growing your online networks of prospects
Day 2

Principles for Attracting Prospective Clients 

  • Analysing Existing Clients – What they share? Who you most enjoy working with?
  • Clarifying Your Ideal Client Who will Pay a Premium for What You Offer
  • Delving Deeply into Who They are Using a Client Framework to Narrow Your Focus
  • Uncovering the Pain Points that Cause Them to Pay Attention
  • Refining the Benefits for Them of Working with You – That is unique in your sector
  • Honing Messages that Help Them See How You Can Help Resolve Their Point Points
Day 3

Converting Prospects into Ideal Clients 

  • Techniques for Reaching-out and Connecting including Research and Discovery Calls
  • Using Dynamic Questioning to Understand the Outcome They Want and Who has Influence
  • Techniques for Following-up and Maintaining Contact after the Initial Contact
  • Preparing For and Managing Great Face2face Meetings
  • Developing a Compelling Proposal based on their Pain Points
  • Handling Objections and Closing the Sale, So the Client is Looking Forward to Working with You
Day 4

Content Marketing Strategies to Help Grow Your Practices 

  • Impactful Content Creation Strategies that Help You become Visible Online and Offline
  • Running events that prospects and clients want to come to
  • When it is worth investing in print
  • Strengths and weaknesses of the different types of print channels
  • Pros and cons of the key social media channels for service organisations
  • Developing and running social networks that take clients from customers to ambassadors for your
Day 5

Managing Brands and Reputation

  • Ensuring brand is linked to business strategy: vision, mission, values, essence, proposition, personality, promise
  • 8 key elements of a brand: logo block, strapline, typefaces, typography, colours, tone of voice, photographic style, grids
  • The guidance that ensures the brand is applied consistently internally and externally
  • Reproducing the brand in online and offline communication channels
  • Finding employee and customer champions to keep you on-brand
  • Persuading customers to pledge loyalty to your brand
  • Repairing a damaged reputation
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure
Related Categories
Sales & Marketing

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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