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The Art of Advanced Communication: Strategic Communication

An Interactive 5-Day Training Course

The Art of Advanced Communication: Strategic Communication

NASBA

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Course Summary

Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues which might impact your organisation – including political, economic, social and technological developments.

The art is then understanding the skills it takes to communicate effectively, with presence, at every level in the workplace.  Developing this competency is vital to managerial skills enhancement given that effective communication is essential to the current and future success of any organization. However, because we are now operating in a tech-heavy, time-poor environment, not only do leaders need to understand – they need to be understood – and quickly.  Real communication is about first understanding self and then about knowing, with certainty, how other people differ from you and how your message comes across to them.

This GLOMACS training course entitled, The Art of Advanced Communication: Strategic Communication, will focus on the essentials for effective. 

The course will highlight:

  • How to align your communications with your organisational strategy?
  • Assessing your stakeholders and communications environment
  • Planning and preparing what and how to communicate your message
  • Developing your self-awareness of yours and others’ communication styles
  • Managing conflict, understanding differences and building confidence
  • Measuring outcomes
Course Outline
Day 1

Why is Strategic Communication Important?

  • Why is strategic communication important?
  • It starts with the organisational strategy: vision and values
  • Strategy formulation using SWOT and PESTLE
  • Communication strategies and their application
  • Over the horizon events – challenges and early warnings
Day 2

Understanding Communications: Styles & Skills

  • Types of communication
  • The communication process
  • Verbal and non-verbal communication
  • Communication styles
  • How to listen, really listen…
Day 3

Stakeholder Communications & Strategy

  • Stakeholder mapping and the power and influence model
  • Developing your stakeholder communications plans and consultation
  • SMART objectives, KPIs and CSFs
  • Stakeholder narrative and messaging
  • Gathering, measuring and using data
Day 4

The Art of Communication and Presentation

  • The role of self-awareness and Emotional Intelligence
  • Giving & Receiving Feedback
  • A model of persuasion - Push vs. Pull
  • Presenting: planning and preparation
  • Developing presence
Day 5

Bringing it all together

  • Communications: talking at the strategic level
  • Reporting to the C Suite
  • Making an impact: analysing and developing your style
  • Review and reflections
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Management & Leadership

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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