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Strategic Public Affairs and Government Relations Programme

An Interactive 5-Day Training Course

Strategic Public Affairs and Government Relations Programme

Effective interaction with interest groups, media and Government

NASBA
Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 London $ 5,950
14 - 18 Sep 2026 London $ 5,950
30 Nov - 04 Dec 2026 Dubai $ 5,950
Online Schedule
Date Venue Fees
30 Nov - 04 Dec 2026 Online $ 3,950

Course Summary

This Strategic Public Affairs and Government Relations Programme, covers the overall techniques and practices for engaging with Policymakers as part of a systematic strategy to influence Government Policy and Shape Legislation. This training course will allow participants to learn how to bring into play those Practices in a number of areas, to promote the Public image of the organization through the promotion of a single cause or thought.

This training course will also help delegates know how to generate Media Coverage and Campaigns for leverage in Government Relations. This training course will address the Lobbying practice in a comprehensive manner, with its various Frameworks and their applicability on different situations. The class will end by discussing the key factors that could impact the success of Public Affairs Training courses during its implementation.  

This GLOMACS Strategic Public Affairs and Government Relations Programme will highlight:

  • Fundamental Principles of Public Affairs and Government Relations
  • Creating a Public Affairs Strategy
  • Practical implementation of Strategy Training courses
  • Development of relationships with Government Officials.
  • Various Lobbying Frameworks and when to use each
  • How to design and execute effective Media Activities and Campaigns
Course Outline
Day 1

  • The role of public affairs
  • Principles of public affairs and government relations
  • Corporate political activity
  • Lobbying frameworks
  • Digital media and tech trends
Day 2

Public Affairs Strategy

  • Mapping public affairs and political landscapes
  • Objective setting
  • Audience identification and management
  • Building an influential argument
  • Evaluation methods
  • Measuring success
Day 3

Working with Governments

  • How governments work
  • The role of politics in government policy making
  • Engaging with government officials
  • Dynamics of relationships with government officials
  • Lobbying regulation for working with governments
  • Transparency requirements for working with governments
Day 4

Working with Media

  • Proactive media relations
  • Developing key messaging
  • Campaign management
  • Bypassing the news media
  • Broadcast appearances
  • Crisis management
Day 5

Working with interest groups and other stakeholders

  • Identifying stakeholders
  • Stakeholder engagement and contact programmes
  • Effective positioning with stakeholders
  • Managing conflicting interests
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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