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Port Marketing & Business Development

An Interactive 5-Day Training Course

Port Marketing & Business Development

Strengthening Reputation, Attracting New Clients, and Increasing Market

NASBA
Classroom Schedule
Date Venue Fees
03 - 07 Aug 2026 Dubai $ 5,950
28 Dec - 01 Jan 2027 Dubai $ 5,950

Course Summary

Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organisation should focus on, and designs programmes to turn stakeholders into loyal advocates.

Global marketplace forces create an intense competitive environment for land and seaport operators around the world. Those that thrive use strategic marketing to focus on differentiation and a stakeholder-centred response to business mistakes.

This GLOMACS Port Marketing and Business Development training course focuses on:

  • The major decisions marketing and business development managers face in matching their organisation’s resources with marketplace realities
  • Analysis of current issues in marketing and business development and frameworks for managing them
  • Best practices, concepts, tools and techniques for managing marketing and business development activities
  • Applying marketing and business development theories to the real-world issues delegates face including balancing demand and supply, understanding and responding to buyer behaviours, and relationship building.
Course Outline
Day 1

The Value of Marketing in Ports Management

  • Overview of the core marketing concepts and the marketing process
  • The business development process
  • Methods for analysing marketing opportunities
  • Methods for forecasting market demand
  • Segmenting and prioritising markets
  • Responding to emerging issues: digitisation, artificial intelligence, and sustainability
Day 2

Engaging Key Stakeholders

  • Brainstorming, mapping, segmenting, and prioritising stakeholders
  • Understanding B2B decision making and buyer behaviours
  • Using buyer personas to increase the impact of messaging
  • Investor relationship management: using journey maps
  • Improving customer experience: taking customers on the journey
  • Becoming a neighbour of choice for your local communities
Day 3

Designing Effective Marketing Strategies and Plans

  • Setting Strategic Marketing Goals: linking to corporate vision, mission & business objectives
  • Creating an effective brand identify and protecting the brand over time
  • Designing pricing strategies to maximise volumes, revenues or profits
  • Strategies for managing products and services including product families and product lines
  • Developing effective promotion strategies to engage clients, investors and other key stakeholders
  • Digital marketing and social media marketing best practices
Day 4

Resolving Service Delivery Failures and Unexpected Crises

  • Planning for the unexpected
  • Managing business continuity and business recovery
  • Identifying and training media spokespeople
  • Your initial response: creating the holding statement and briefing materials
  • Communicating with key stakeholders during a crisis
  • Managing relationships with the media including giving media interviews
Day 5

Business Development in Practice

  • Prospecting and generating sales leads
  • Turning awareness into interest and new business
  • Negotiating effectively
  • Improving selling skills
  • Writing and managing bids
  • Action planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

KHDA
NASBA
Options & Brochure
Related Categories
Ships & Port Management

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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