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Masterclass in Public Policy, Public Affairs and Government Relations

An Interactive 5-Day Training Course

Masterclass in Public Policy, Public Affairs and Government Relations

Influencing Policy Making

NASBA
Classroom Schedule
Date Venue Fees
09 - 13 Feb 2026 London $ 5,950
06 - 10 Jul 2026 London $ 5,950
31 Aug - 04 Sep 2026 Dubai $ 5,950
05 - 09 Oct 2026 Milan $ 5,950
09 - 13 Nov 2026 London $ 5,950
15 - 19 Mar 2027 London $ 5,950

Course Summary

This GLOMACS Masterclass in Public Policy, Public Affairs and Government Relations provides a framework for Public Policy development, which will help enhance the learner’s knowledge and understanding on how Public Policies are designed, the mechanics of Policy-making used by Governments to analyze and monitor the delivery of Policy outcomes. This training course will provide insight into the distinction between Public Policy and Public Administration

This training course will give an introduction to the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or sate owned. This training course will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well the their interactions within the broader term of Public Relations.

This training course will highlight:

  • Public Policy Landscape
  • Public Policy Development and Delivery Process
  • Role and Purpose of Public Affairs
  • Public Affairs Strategy
  • Government Relations Function
  • Government Relations versus Public Affairs
  • Public Policy versus Public Administration
Course Outline
Day 1

Public Policy

  • What is Public Policy
  • Basic Concepts of Public Policy
  • Public Policy Process
  • Policy Formulation
  • Generating policy solutions
  • Policy Making
Day 2

Public Policy Delivery

  • Policy development
  • Policy delivery models
  • The 5-C Protocol
  • Policy delivery challenges
  • Public policy and public administration
  • Policy evaluation
Day 3

Public Affairs

  • Overview of public affairs
  • Role and purpose of public affairs and public affairs professionals
  • Influence on the political process
  • Mapping public affairs and political landscapes
  • Working alongside media strategy
Day 4

Public Affairs Strategy

  • Objective setting
  • Audience identification and management
  • Building an influential argument
  • Evaluation methods
  • Measuring success
Day 5

Government Relations

  • Public affairs, public policy and politics
  • Public affairs and government relations
  • Need for government relations
  • Good government relations
  • Next steps
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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