You're now visiting the official Saudi
website of GLOMACS International

Crisis Communications

An Interactive 5-Day Training Course

Crisis Communications

Managing the Media, Stakeholders and Customers

NASBA
Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 Paris $ 5,950
28 Sep - 02 Oct 2026 Dubai $ 5,950

Course Summary

Crises often erupt unexpectedly, and the last place you want to learn about crisis communication is when media pressure and stakeholder concerns are already at a peak. This course equips participants with a robust crisis communications toolkit, turning uncertainty into confidence through preparation, planning, and practical skills. Participants learn how to analyse potential crisis scenarios, prepare communications plans, train spokespeople, and monitor stakeholder response in both traditional and digital environments. The Crisis Communications training course enables professionals to safeguard organisational reputation, communicate with clarity under pressure, and respond rapidly and effectively when crises hit.

The course emphasises real-world application, including how to manage media engagement, establish communication centres, and keep stakeholders informed before, during, and after a crisis. Delegates will explore best practices, case analyses, and planning tools that increase readiness and resilience. By the end of the training, participants will be able to implement tested routines and resources that ensure clear, timely messaging when it matters most. The Crisis Communications training course prepares professionals to lead with confidence and to protect organisational credibility across high-pressure situations.

Skills & Competencies

From this Crisis Communications training course, participants will develop the following key skills and competencies:

  • Crisis communication planning and execution
  • Media handling under pressure
  • Stakeholder communication and engagement
  • Risk analysis for issue identification
  • Spokesperson selection and training
  • Monitoring and response evaluation

Key Learning Outcomes

At the end of Crisis Communications training course, you will learn to:

  • Analyse issues that may escalate into crises.
  • Develop structured crisis communication plans.
  • Select and prepare spokespersons for media engagement.
  • Craft effective first responses under pressure.
  • Monitor stakeholder reaction and adjust communication approaches.

How You Will Learn

Learning combines structured discussion, real-life case analysis, and practical crisis planning exercises. Participants will reflect on communication behaviours, explore scenario-based responses, and examine tools for rapid and accurate messaging. Emphasis is on reinforcing clear, timely communication practices that support organisational resilience during high-pressure situations.

Who should Attend?

This training course is designed for professionals involved in communication, public relations, and organisational reputation management, especially those who may be responsible for stakeholder communication during difficult circumstances.

This Crisis Communications training course is suitable to a wide range of professionals but will greatly benefit:

  • Executive leadership teams
  • Senior managers
  • Public Relations Officers / Managers
  • Company spokespeople
  • Public affairs practitioners
  • Corporate communications practitioners
  • Social media practitioners
  • Professionals planning a career in PR
Course Outline
Day 1

Crisis or Issue?

This day clarifies what constitutes a crisis and why effective communication planning matters. Participants explore crisis dynamics and stakeholder needs before emergencies arise. 

The topics covered will include:

  • What is a crisis?
  • The changing nature of crises and communication
  • Planning is the key – when you are not under pressure
  • The rules of crisis communications
  • Stakeholders and what they need
Day 2

Preparation, Preparation, Preparation

This day prepares participants to identify issues early and assemble communication readiness plans. Topics include risk management tools and crisis team setup.

The topics covered will include:

  • How to take the surprise out of a crisis?
  • Issue identification and management
  • Using SWOT, PEST and PESTLE
  • Creating Issue briefs and maintaining them
  • Setting up a crisis management and comms centre
  • Experts, managers, decision-makers and spokespeople
Day 3

Managing Media – Traditional and Social

This day focuses on media engagement, spokesperson readiness, and building communication toolkits. Participants explore how to work with traditional and social media effectively.

The topics covered will include:

  • First response – the holding statement
    • Creating and gathering collateral, Managing media contacts lists
    • Creating a crisis communications toolkit
    • Spokesperson training, interviews and press calls
    • Working with your legal team
    Day 4

    Stakeholder Communications

    This day addresses communication planning for internal and external stakeholders. Participants learn to use internal influencers and monitor sentiment effectively.

    The topics covered will include:  

    • Stakeholder lists and communications plans
    • Internal communication – outpacing the rumour mill
    • Creating an internal influencer map
    • Using staff ambassadors to communicate to other stakeholders
    • VVIP and Government communications
    • Monitoring conversations – sentiment mining
    Day 5

    Crisis Communications Exercise

    This day emphasises practical application through simulation and team collaboration. Participants prepare and execute a crisis communications exercise.

    The topics covered will include:  

    • Including Communications in your crisis simulations
    • Team development
    • Briefing for the simulation
    • Preparation
    • The Crisis Communications Simulation
    Certificates
    • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
    • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
    Providers and Associations

    Endorsed Education Provider

    NASBA

    In Association With

    Options & Brochure
    Related Categories
    Management & Leadership

    Customisation & In-House Delivery

    Delivering this course in-house enables organisations to align crisis communication strategies with their specific operations, risk profiles, and stakeholder environments. Custom content ensures that participants address real organisational scenarios and communication challenges unique to their business context.

    Why Choose Saudi GLOMACS?

    Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

    Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

    Official Saudi Presence

    Official Saudi Arabian division of GLOMACS with established global credibility.

    International Benchmarks

    Internationally benchmarked training courses aligned with professional best practices.

    Trusted Across Sectors

    Trusted by professionals and institutions across public and private sectors.

    Flexible Delivery

    Training courses delivered within Saudi Arabia and across international locations.

    Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

    Organisations & Professionals in KSA will have the following additional benefits from this Crisis Communications training course:

    • Stronger crisis readiness and communication strategy
    • Boosted capability to protect organisational reputation
    • Enhanced media and stakeholder engagement skills
    • More effective risk and issue anticipation
    • Improved confidence in high-pressure messaging
    • Strengthened communication alignment across teams
    Related Courses
    Frequently Asked Question

    No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

    No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

    No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

    View All Training Locations

    Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

    Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

    For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

    If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

    For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

    Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

    GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

    Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

    Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

    Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

    Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

    Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

    Related Categories