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Behavioural Analytics Masterclass

An Interactive 5-Day Training Course

Behavioural Analytics Masterclass

Understanding Workforce Behaviour to Predict Risk,
Improve Performance and Strengthen Decision Making

Classroom Schedule
Date Venue Fees
27 Apr - 01 May 2026 London $ 5,950
06 - 10 Jul 2026 Dubai $ 5,950
21 - 25 Sep 2026 London $ 5,950
12 - 16 Oct 2026 Dubai $ 5,950
16 - 20 Nov 2026 Lisbon $ 5,950
04 - 08 Jan 2027 London $ 5,950

Course Summary

Traditional analytics often reveals what has happened in the workplace — behavioural analytics goes deeper to explain why outcomes occur by analysing patterns of behaviour from organisational and workforce systems. This course introduces behavioural analytics as a next‑generation approach for HR and business leaders to interpret behaviour‑linked data, predict risk, and improve performance through evidence‑based people insights. The Behavioural Analytics training course equips professionals to go beyond descriptive reporting, enabling them to translate behavioural patterns into meaningful organisational interventions that strengthen decision‑making and workforce effectiveness.

Participants will explore how behavioural science principles, ethical governance, and advanced tools such as AI and algorithms can be applied responsibly in behavioural analysis. Emphasis is placed on practical interpretation and real‑world application rather than purely statistical techniques, enabling HR and organisational leaders to measure behavioural trends that drive engagement, retention, leadership impact, wellbeing, and broader workforce outcomes. The Behavioural Analytics training course prepares participants to lead behaviour‑focused improvement and strategic workforce decisions with confidence.

Skills & Competencies

From this Behavioural Analytics training course, participants will develop the following key skills and competencies:

  • Behavioural pattern interpretation
  • Evidence‑based workforce decision capability
  • Ethical data governance understanding
  • Applied AI and analytics integration
  • Behaviour‑based risk prediction
  • Communication of analytics insights

Key Learning Outcomes

At the end of Behavioural Analytics training course, you will learn to:

  • Explain the purpose and principles of behavioural analytics.
  • Distinguish behavioural analytics from traditional HR metrics and reporting.
  • Identify behavioural data sources across organisational systems.
  • Present behavioural insight effectively to senior stakeholders.
  • Apply ethical governance to the use of behavioural analytics.

How You Will Learn

Learning is developed through structured adult learning techniques that emphasise practical behavioural insight over technical complexity. Participants engage in expert facilitation, interactive discussions, scenario exercises, and interpretation activities that translate behavioural principles into organisational application. The training course supports participants in applying learning directly to their roles and business challenges.

Who should Attend?

This training course is tailored for HR practitioners, organisational leaders, and professionals seeking advanced capability in people behaviour measurement and analytics.

This Behavioural Analytics training course is suitable to a wide range of professionals but will greatly benefit:

  • HR business partners and practitioners
  • Workforce planning and analytics professionals
  • Organisational development specialists
  • Engagement and retention leaders
  • Performance and wellbeing analysts
Course Outline
Day 1

Foundations of Behavioural Analytics

This day introduces behavioural analytics and its value beyond traditional HR reporting. Participants explore how behavioural patterns can reveal root causes of engagement, performance, and workforce dynamics. The topics covered will include:  

  • From descriptive metrics to behavioural insight
  • Behaviour analytics versus HR Analytics
  • Why behaviour drives organisational outcomes
  • Understanding observable workplace behaviour
  • The behavioural analytics lifecycle

Day 2

Behavioural Data and Measurement

This day focuses on how behavioural data is collected, grouped, and interpreted across organisational systems. Participants learn how to recognise patterns and use analytics tools responsibly. The topics covered will include:  

  • Understanding behaviourally focused d data
  • Where behavioural data comes from in organisations
  • Communication habits and workflow behaviour
  • Using grouped data to identify patterns and trends
  • AI, algorithms and LLMs in behavioural analysis
Day 3

Behavioural science principles for HR

This day explores core behavioural science concepts and their application to workforce analytics. Participants examine cultural context, common pitfalls, and misinterpretations. The topics covered will include:  

  • The basics of behavioural science
  • Understanding patterns rather than isolated metrics
  • Cultural and organisational context in behaviour analysis
  • Correlation versus causation and human behaviour
  • Common analytical errors and misinterpretation of behaviour
Day 4

Applying Behavioural Analytics in Practice

This day emphasises translating behavioural insight into meaningful organisational action. Participants examine prediction of key risks and designing actionable interventions. The topics covered will include:  

  • Predicting absenteeism, attrition, and retention risk
  • Measuring engagement beyond survey data
  • Evaluating leadership behaviour after training
  • Identifying burnout and wellbeing risk factors
  • Translating behavioural insight into HR interventions
Day 5

Demonstrating Value and Governance

This day focuses on presenting behavioural insights with credibility and ensuring ethical governance. Participants explore governance principles, data protection, and action planning. The topics covered will include:  

  • Linking behavioural insight to organisational performance
  • Presenting behavioural insight to senior leaders
  • Ethical boundaries, transparency and trust
  • Data protection and responsible AI governance
  • Personal action planning
Options & Brochure

Customisation & In-House Delivery

Delivering this training course in‑house allows organisations to focus behavioural analytics learning on their own systems, workforce challenges, and performance goals. Customisation ensures that tools, data sources, and real organisational contexts shape the learning, enabling leaders to apply insights directly to strategic workforce issues.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Behavioural Analytics training course:

  • Earlier identification of workforce performance and risk trends
  • Enhanced credibility of HR insights with evidence‑based patterns
  • Improved leadership decision‑making capability
  • Strengthened capability to translate behavioural data into action
  • Greater confidence in interpreting workforce signals
  • Stronger alignment between people analytics and strategic goals
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Frequently Asked Question

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]

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