An Interactive 5-Day Training Course
Advanced Key Account Management (Public Sales)
Optimizing Public Sector Account Strategies for the GCC Market
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website of GLOMACS International
| Date | Venue | Fees | |
|---|---|---|---|
| 09 - 13 Feb 2026 | Barcelona - Spain | $ 5,950 | |
| 27 Apr - 01 May 2026 | Paris - France | $ 5,950 | |
| 03 - 07 Aug 2026 | Barcelona - Spain | $ 5,950 | |
| 12 - 16 Oct 2026 | Dubai - UAE | $ 5,950 | |
| 14 - 18 Dec 2026 | Paris - France | $ 5,950 | |
| 15 - 19 Mar 2027 | Barcelona - Spain | $ 5,950 |
The Advanced Key Account Management & Public Sales training course equips professionals with advanced strategies to build and sustain profitable relationships with key clients and drive public sector sales success. Participants will explore effective key account management models, strategic client engagement techniques, and frameworks for navigating complex organisational structures. The course emphasises building long-term trust, understanding customer needs, and delivering value that exceeds expectations, enabling organisations to strengthen competitiveness and client loyalty in both private and public sectors.
Throughout the learning experience, participants will develop the skills required to identify high-value accounts, apply relationship management tools, and design account plans that align with strategic objectives. The training also focuses on enhancing negotiation, presentation, and communication skills to maximise influence and strengthen public sales performance. By integrating practical techniques with real-world perspectives, the Advanced Key Account Management & Public Sales training course prepares professionals to achieve measurable growth and increase overall business impact.
From this Advanced Key Account Management & Public Sales training course, participants will develop below key skills and competencies:
At the end of Advanced Key Account Management & Public Sales training course, you will learn to:
Participants will learn through a blend of conceptual exploration and practical application, including structured analysis of key account cases, relationship mapping, and strategic planning exercises. The focus is on translating key account strategies into organisational practice, strengthening engagement, negotiation, and value delivery skills. The approach supports immediate workplace implementation and measurable results.
This course is designed for professionals responsible for managing strategic accounts or selling to public sector clients and those aspiring to enhance client engagement and sales performance.
This Advanced Key Account Management & Public Sales training course is suitable to a wide range of professionals but will greatly benefit:
Delivering this course in-house enables organisations to align key account and public sales strategies with internal market segments, client profiles, and strategic priorities. Customisation ensures that the skills and tools learned will address specific organisational challenges, resulting in stronger strategic account outcomes and improved client satisfaction.
Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.
Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.
Official Saudi Arabian division of GLOMACS with established global credibility.
Internationally benchmarked training courses aligned with professional best practices.
Trusted by professionals and institutions across public and private sectors.
Training courses delivered within Saudi Arabia and across international locations.
Organisations & Professionals in KSA will have the following additional benefits from this Advanced Key Account Management & Public Sales training course:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.
For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email [email protected] . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars
If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.
For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at [email protected]
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
